Brandwave

How popular isClue in search?

In August 2026, there were an estimated 790 branded searches for Clue in New Zealand which is up 690% over the last 11 months. Clue holds 55.2% estimated Share of Search among New Zealand period tracking apps and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Clue55.2%
  2. Flo25.2%
  3. Stardust10.5%
  4. Natural Cycles9.1%
Clue website (opens in a new tab)

Follow Clue and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which period tracking apps compete with Clue?

Clue against period tracking apps in New Zealand, by month

Share of Search by month for Clue, Flo, Stardust, Natural Cycles. The figures are in the table below the chart.

View monthly share of search table
MonthClueFloStardustNatural Cycles
Oct 202516.4%41%23%19.7%
Nov 202521.7%40%18.3%20%
Dec 202522.8%38.6%12.3%26.3%
Jan 202623.8%39.3%15.5%21.4%
Feb 202634.7%36.8%11.6%16.8%
Mar 202638%36.1%9.3%16.7%
Apr 202641%32%11%16%
May 202637.2%44.9%7.7%10.3%
Jun 202636.7%49.5%6.6%7.1%
Jul 202649.7%35.6%6.3%8.4%
Aug 202655.2%25.2%10.5%9.1%
Sep 2026————

  1. 1.Clue

    55.2%

    held 1st · 790 estimated branded searches · -16.8% vs prior month · +5.5 points

  2. 2.Flo

    25.2%

    held 2nd · 360 estimated branded searches · -47.1% vs prior month · -10.4 points

  3. 3.Stardust

    10.5%

    moved from 4th to 3rd · 150 estimated branded searches · +25% vs prior month · +4.2 points

  4. 4.Natural Cycles

    9.1%

    moved from 3rd to 4th · 130 estimated branded searches · -18.8% vs prior month · +0.7 points

Compare search popularity between Clue and its closest rivals

How has branded search demand for Clue changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clue in New Zealand rose from 100 to 790.
  • Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand increased from 16.4% to 55.2%.
  • Across the 11 months ending August 2026, Clue rose from 4th to 1st among period tracking apps in New Zealand.

How did search popularity change for New Zealand period tracking apps in August 2026?

  1. In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.

  2. In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.

  3. In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.

  4. In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

How is Clue measured?

Brandwave collects information about searches that people make online using Clue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • clue app
  • clue cycle
  • clue ovulation
  • clue period tracker
  • clue period tracker app

How the Brand Demand Index is measured

Who owns Clue?

Clue is owned by BioWink. Brandwave does not track any other brands owned by BioWink.

Do you work for Clue? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Clue your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record