Clue vs Flo:Which is more popular by branded search in New Zealand?
In August 2026, Clue had more branded searches than Flo among period tracking apps in New Zealand. Clue was estimated to have 790 branded searches compared to Flo’s 360, and held a 55.2% Share of Search versus Flo’s 25.2%.
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Which is more popular in search, Clue or Flo?
Compare the period and fertility tracking apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clue, Flo. The figures are in the table below the chart.
View monthly share of search table
| Month | Clue | Flo | Stardust | Natural Cycles |
|---|---|---|---|---|
| Oct 2025 | 16.4% | 41% | 23% | 19.7% |
| Nov 2025 | 21.7% | 40% | 18.3% | 20% |
| Dec 2025 | 22.8% | 38.6% | 12.3% | 26.3% |
| Jan 2026 | 23.8% | 39.3% | 15.5% | 21.4% |
| Feb 2026 | 34.7% | 36.8% | 11.6% | 16.8% |
| Mar 2026 | 38% | 36.1% | 9.3% | 16.7% |
| Apr 2026 | 41% | 32% | 11% | 16% |
| May 2026 | 37.2% | 44.9% | 7.7% | 10.3% |
| Jun 2026 | 36.7% | 49.5% | 6.6% | 7.1% |
| Jul 2026 | 49.7% | 35.6% | 6.3% | 8.4% |
| Aug 2026 | 55.2% | 25.2% | 10.5% | 9.1% |
| Sep 2026 | — | — | — | — |
How has the Clue and Flo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Clue took it in March 2026, Flo took it in May 2026, Clue took it in July 2026.
- Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand moved from 16.4% to 55.2%, and its estimated monthly branded searches moved from 100 to 790.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand moved from 41% to 25.2%, and its estimated monthly branded searches moved from 250 to 360.
How did search popularity change for New Zealand period tracking apps in August 2026?
2 changes
In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.
In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Clue’s and Flo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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