Brandwave

Flo vs Natural Cycles:Which is more popular?

In September 2026, Flo had more branded searches than Natural Cycles among period tracking apps in New Zealand. Flo had about 230 branded searches, while Natural Cycles had 140. Flo made up 31.9% of all period tracking app searches we track, and Natural Cycles accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about period tracking apps, Flo appeared in four of the five answers and Natural Cycles in one. Flo was mentioned before Natural Cycles in every answer that named either.

Among period tracking apps in New Zealand in September 2026

Who do people search for more?

Flo, about 64% more searches than Natural Cycles

Flo 230 searchesNatural Cycles 140 searches

Who does AI mention more?

Flo, mentioned in 4 of 5 answers, Natural Cycles in 1

Flo in 4 of 5Natural Cycles in 1 of 5

Who does AI recommend more?

Flo, named ahead of Natural Cycles in 4 of 4 answers

Flo first in 4Natural Cycles never first

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Natural Cycles was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Flo was listed before Natural Cycles in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Euki2nd
  3. Flo3rd
  4. Apple Health Cycle Tracking4th
  5. Natural Cycles5th
  6. Stardust–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Health Cycle Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natural Cycles1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stardust0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Flo or Natural Cycles more popular in search?

This chart shows how often people search Google for Flo and Natural Cycles by name. Each line represents a brand's share of searches for all six period tracking apps we track, month by month, from searches in New Zealand.

Flo and Natural Cycles among period tracking apps in New Zealand, by month

Share of searches by month for Flo, Natural Cycles. The figures are in the table below the chart.

View monthly share of searches table
MonthClueFloNatural CyclesStardustEukiApple Health Cycle Tracking
Oct 202515.3%40.7%18.6%23.7%1.7%0%
Nov 202517%37.7%20.8%20.8%1.9%1.9%
Dec 202518.5%38.9%25.9%13%1.9%1.9%
Jan 202617.3%41.3%22.7%17.3%1.3%0%
Feb 202618.5%40%23.1%16.9%1.5%0%
Mar 202620.3%40.5%23%13.5%1.4%1.4%
Apr 202622.1%36.8%22.1%16.2%1.5%1.5%
May 202619.8%51%14.6%12.5%1%1%
Jun 202619.7%58.2%9.8%10.7%0.82%0.82%
Jul 202630.3%45.4%11.8%10.1%1.7%0.84%
Aug 202634.1%34.1%12.1%16.5%2.2%1.1%
Sep 202631.9%31.9%19.4%11.1%4.2%1.4%

How has the Flo and Natural Cycles comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand period tracking apps in September 2026?

2 changes

  1. In September 2026, Natural Cycles overtook Stardust to rank 3rd among period tracking apps in New Zealand, with 19.4% of the searches.

  2. In September 2026, Flo lost share of searches among period tracking apps in New Zealand, from 34.1% to 31.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Flo’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flo

4 branded search terms

  • flo app
  • flo cycle
  • flo ovulation
  • flo period tracker

Natural Cycles

3 branded search terms

  • natural cycles
  • natural cycles ovulation
  • naturalcycles

How the Brand Demand Index is measured

Other head-to-heads among period tracking apps

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