Brandwave

How popular isClue?

In September 2026, people searched for Clue by name about 230 times in New Zealand, a 155.6% increase from the previous year. These searches made up 31.9% of all New Zealand period tracking app searches, placing Clue first out of six apps. When we asked both ChatGPT and Google AI Overviews about period tracking apps, Clue appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Clue is the most searched of 6 competitors and the most recommended in AI answers.

  1. ClueShare of searches 31.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FloShare of searches 31.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Natural CyclesShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. StardustShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EukiShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clue appeared in all five answers. Clue is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Euki2nd
  3. Flo3rd
  4. Apple Health Cycle Tracking4th
  5. Natural Cycles5th
  6. Stardust–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Health Cycle Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natural Cycles1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stardust0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which period tracking apps compete with Clue?

Clue against period tracking apps in New Zealand, by month

Share of searches by month for Clue, Flo, Natural Cycles, Stardust, Euki. The figures are in the table below the chart.

View monthly share of searches table
MonthClueFloNatural CyclesStardustEukiApple Health Cycle Tracking
Oct 202515.3%40.7%18.6%23.7%1.7%0%
Nov 202517%37.7%20.8%20.8%1.9%1.9%
Dec 202518.5%38.9%25.9%13%1.9%1.9%
Jan 202617.3%41.3%22.7%17.3%1.3%0%
Feb 202618.5%40%23.1%16.9%1.5%0%
Mar 202620.3%40.5%23%13.5%1.4%1.4%
Apr 202622.1%36.8%22.1%16.2%1.5%1.5%
May 202619.8%51%14.6%12.5%1%1%
Jun 202619.7%58.2%9.8%10.7%0.82%0.82%
Jul 202630.3%45.4%11.8%10.1%1.7%0.84%
Aug 202634.1%34.1%12.1%16.5%2.2%1.1%
Sep 202631.9%31.9%19.4%11.1%4.2%1.4%

  1. 1.Clue

    31.9%

    Held 1st. 230 estimated branded searches, -25.8% vs prior month. Share -2.1 points.

  2. 2.Flo

    31.9%

    Held 2nd. 230 estimated branded searches, -25.8% vs prior month. Share -2.1 points.

  3. 3.Natural Cycles

    19.4%

    Moved from 4th to 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +7.4 points.

  4. 4.Stardust

    11.1%

    Moved from 3rd to 4th. 80 estimated branded searches, -46.7% vs prior month. Share -5.4 points.

  5. 5.Euki

    4.2%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share +2 points.

  6. 6.Apple Health Cycle Tracking

    1.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Clue and its closest rivals

Every comparison with Clue

3 comparisons

How has branded search demand for Clue changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clue in New Zealand rose from 90 to 230.
  • Across the 12 months ending September 2026, Clue’s share of searches among period tracking apps in New Zealand increased from 15.3% to 31.9%.
  • Across the 12 months ending September 2026, Clue’s share of searches among period tracking apps in New Zealand peaked at 34.1% in August 2026 and was lowest at 15.3% in October 2025.
  • Across the 12 months ending September 2026, Clue rose from 4th to 1st among period tracking apps in New Zealand.

How did search popularity change for New Zealand period tracking apps in September 2026?

6 changes

  1. In September 2026, Natural Cycles overtook Stardust to rank 3rd among period tracking apps in New Zealand, with 19.4% of the searches.

  2. In September 2026, Euki gained share of searches among period tracking apps in New Zealand, from 2.2% to 4.2%.

  3. In September 2026, Stardust lost share of searches among period tracking apps in New Zealand, from 16.5% to 11.1%.

  4. In September 2026, Clue lost share of searches among period tracking apps in New Zealand, from 34.1% to 31.9%.

  5. In September 2026, Flo lost share of searches among period tracking apps in New Zealand, from 34.1% to 31.9%.

  6. Apple Health Cycle Tracking’s share of searches among period tracking apps in New Zealand has gained ground for 3 months in a row, from 0.82% to 1.4% in September 2026.

How are Clue’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Clue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clue app
  • clue cycle
  • clue ovulation
  • clue period tracker

How the Brand Demand Index is measured

Who owns Clue?

Clue is owned by BioWink. Brandwave does not track any other brands owned by BioWink.

Do you work for Clue? To request corrections or removal please contact us via our support page and we will be happy to assist.

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