Brandwave

Windcave vs Worldline:Which is more popular?

In September 2026, Windcave had more branded searches than Worldline among payment providers in New Zealand. Windcave had about 3,860 branded searches, while Worldline had 700. Windcave made up 8.9% of all payment provider searches we track, and Worldline accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about payment providers, Windcave appeared in all five answers and Worldline in one. Windcave was mentioned before Worldline in every answer.

Among payment providers in New Zealand in September 2026

Who do people search for more?

Windcave, about 6 searches for every 1 for Worldline

Windcave 3.9K searchesWorldline 700 searches

Who does AI mention more?

Windcave, mentioned in every answer we collected

Windcave in 5 of 5Worldline in 1 of 5

Who does AI recommend more?

Windcave, named ahead of Worldline in every answer

Windcave first in 5Worldline never first

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Top payment providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Windcave appeared in all five answers. Worldline was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Windcave was listed before Worldline in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Paystation4th
  5. Worldline5th
  6. Smartpay6th
  7. POLi7th
  8. Square8th
  9. Adyen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payment providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Windcave or Worldline more popular in search?

This chart shows how often people search Google for Windcave and Worldline by name. Each line represents a brand's share of searches for all nine payment providers we track, month by month, from searches in New Zealand.

Windcave and Worldline among payment providers in New Zealand, by month

Share of searches by month for Windcave, Worldline. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWindcaveSmartpayPOLiStripeWorldlineSquarePaystationAdyen
Oct 202578.5%9%3.2%2.6%1.4%2.8%1.1%0.73%0.67%
Nov 202578.7%7.9%3.9%2.8%1.5%2.6%1.1%0.9%0.66%
Dec 202580.9%7.7%3.4%2.3%1.2%2.4%0.85%0.62%0.56%
Jan 202680.5%7.5%3.4%2.4%1.5%2.3%1.2%0.61%0.57%
Feb 202680%7.6%3.3%2.3%1.8%2.5%1%0.74%0.65%
Mar 202678.6%7.5%3.9%2.3%1.6%3.4%1.2%0.9%0.68%
Apr 202679.8%7.6%3.4%2%1.5%3.2%1.1%0.74%0.68%
May 202680.4%7.9%2.7%2.3%1.6%2.5%1.2%0.75%0.69%
Jun 202680.1%7.8%2.7%2%2.2%2.6%1.2%0.74%0.7%
Jul 202682.3%7.7%2.1%1.9%1.7%1.8%1.2%0.76%0.58%
Aug 202679.4%9.1%2.4%2.4%1.8%1.7%1.5%0.89%0.71%
Sep 202680.1%8.9%2.6%1.9%1.9%1.6%1.4%0.9%0.67%

How has the Windcave and Worldline comparison changed over the last 12 months?

3 findings
  • Windcave was ahead of Worldline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Windcave’s share of searches among payment providers in New Zealand moved from 9% to 8.9%, and its estimated monthly branded searches moved from 4.8K to 3.9K.
  • Across the 12 months ending September 2026, Worldline’s share of searches among payment providers in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 1.5K to 700.

How did search popularity change for New Zealand payment providers in September 2026?

2 changes
  1. Worldline’s share of searches among payment providers in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.6% in September 2026.

  2. Estimated monthly branded searches for Windcave in New Zealand fell 20.1% over 12 measured months, from 4.8K to 3.9K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Windcave’s and Worldline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Windcave

5 branded search terms

  • windcave
  • windcave eftpos
  • windcave ltd
  • windcave payment
  • windcave payment gateway

Worldline

7 branded search terms

  • paymark worldline
  • worldline
  • worldline eftpos
  • worldline insights
  • worldline paymark
  • worldline payment gateway
  • worldline payments

How the Brand Demand Index is measured

Other head-to-heads among payment providers

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