Brandwave

Milwaukee vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Milwaukee among orbital sander brands in New Zealand. Ryobi had about 8,200 branded searches, while Milwaukee had 2,950. Ryobi made up 27.3% of all orbital sander brand searches we track, and Milwaukee accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about orbital sander brands, Ryobi appeared in three of the five answers and Milwaukee in two. Milwaukee was mentioned before Ryobi in two out of three answers that named either.

Among orbital sander brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 3 searches for every 1 for Milwaukee

Ryobi 8.2K searchesMilwaukee 3K searches

Who does AI mention more?

Ryobi, mentioned in 3 of 5 answers, Milwaukee in 2

Ryobi in 3 of 5Milwaukee in 2 of 5

Who does AI recommend more?

Milwaukee, named ahead of Ryobi in 2 of 3 answers

Milwaukee first in 2Ryobi first in 1

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Top orbital sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before Ryobi in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. Ryobi3rd
  4. Milwaukee3rd
  5. DeWalt5th
  6. Festool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about orbital sander brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Milwaukee or Ryobi more popular in search?

This chart shows how often people search Google for Milwaukee and Ryobi by name. Each line represents a brand's share of searches for all six orbital sander brands we track, month by month, from searches in New Zealand.

Milwaukee and Ryobi among orbital sander brands in New Zealand, by month

Share of searches by month for Ryobi, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltFestoolMilwaukeeBosch
Oct 202534.1%27.5%19.5%9.2%9.2%0.58%
Nov 202528%33.8%22.6%6.7%8.4%0.48%
Dec 202530.4%36.7%18.2%6.1%7.9%0.63%
Jan 202633.3%32.6%19.2%6.9%7.3%0.7%
Feb 202634.3%27.5%20%8.7%9.1%0.47%
Mar 202631.9%30%19.3%9.3%8.9%0.55%
Apr 202634.8%27.9%19.7%7.8%9.1%0.6%
May 202634.9%22.9%20.5%9.6%11.5%0.6%
Jun 202632.7%22.6%23%10%11.1%0.56%
Jul 202634.3%23.2%20.4%10.6%11%0.59%
Aug 202630.7%25.4%21.1%8.5%13.8%0.52%
Sep 202633.2%27.3%19%10.1%9.8%0.57%

How has the Milwaukee and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among orbital sander brands in New Zealand moved from 9.2% to 9.8%, and its estimated monthly branded searches moved from 2.2K to 3K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among orbital sander brands in New Zealand moved from 27.5% to 27.3%, and its estimated monthly branded searches moved from 6.6K to 8.2K.

How did search popularity change for New Zealand orbital sander brands in September 2026?

3 changes
  1. In September 2026, Festool overtook Milwaukee to rank 4th among orbital sander brands in New Zealand, with 10.1% of the searches.

  2. In September 2026, Ryobi gained share of searches among orbital sander brands in New Zealand, from 25.4% to 27.3%.

  3. In September 2026, Milwaukee lost share of searches among orbital sander brands in New Zealand, from 13.8% to 9.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

Ryobi

3 branded search terms

  • ryobi
  • ryobi sander
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among orbital sander brands

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