Brandwave

DeWalt vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than DeWalt among orbital sander brands in New Zealand. Ryobi had about 8,200 branded searches, while DeWalt had 5,710. Ryobi made up 27.3% of all orbital sander brand searches we track, and DeWalt accounted for 19%. When we asked ChatGPT and Google AI Overviews about orbital sander brands, Ryobi appeared in three of the five answers and DeWalt in two. Ryobi was mentioned before DeWalt in two out of three answers that named either.

Among orbital sander brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 44% more searches than DeWalt

Ryobi 8.2K searchesDeWalt 5.7K searches

Who does AI mention more?

Ryobi, mentioned in 3 of 5 answers, DeWalt in 2

Ryobi in 3 of 5DeWalt in 2 of 5

Who does AI recommend more?

Ryobi, named ahead of DeWalt in 2 of 3 answers

Ryobi first in 2DeWalt first in 1

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Top orbital sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryobi was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. Ryobi3rd
  4. Milwaukee3rd
  5. DeWalt5th
  6. Festool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about orbital sander brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Ryobi more popular in search?

This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all six orbital sander brands we track, month by month, from searches in New Zealand.

DeWalt and Ryobi among orbital sander brands in New Zealand, by month

Share of searches by month for Ryobi, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltFestoolMilwaukeeBosch
Oct 202534.1%27.5%19.5%9.2%9.2%0.58%
Nov 202528%33.8%22.6%6.7%8.4%0.48%
Dec 202530.4%36.7%18.2%6.1%7.9%0.63%
Jan 202633.3%32.6%19.2%6.9%7.3%0.7%
Feb 202634.3%27.5%20%8.7%9.1%0.47%
Mar 202631.9%30%19.3%9.3%8.9%0.55%
Apr 202634.8%27.9%19.7%7.8%9.1%0.6%
May 202634.9%22.9%20.5%9.6%11.5%0.6%
Jun 202632.7%22.6%23%10%11.1%0.56%
Jul 202634.3%23.2%20.4%10.6%11%0.59%
Aug 202630.7%25.4%21.1%8.5%13.8%0.52%
Sep 202633.2%27.3%19%10.1%9.8%0.57%

How has the DeWalt and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in June 2026, Ryobi took it in July 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among orbital sander brands in New Zealand moved from 19.5% to 19%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among orbital sander brands in New Zealand moved from 27.5% to 27.3%, and its estimated monthly branded searches moved from 6.6K to 8.2K.

How did search popularity change for New Zealand orbital sander brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among orbital sander brands in New Zealand, from 25.4% to 27.3%.

  2. In September 2026, DeWalt lost share of searches among orbital sander brands in New Zealand, from 21.1% to 19%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt
  • dewalt redemption
  • dewalt sander

Ryobi

3 branded search terms

  • ryobi
  • ryobi sander
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among orbital sander brands

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