Moleskine vs Spirax:Which is more popular?
In September 2026, Moleskine had more branded searches than Spirax among notebook brands in New Zealand. Moleskine had about 1,140 branded searches, while Spirax had 70. Moleskine made up 50.4% of all notebook brand searches we track, and Spirax accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about notebook brands, Moleskine appeared in four of the five answers and Spirax in three. Moleskine was mentioned before Spirax in four out of five answers.
Who do people search for more?
Moleskine, about 16 searches for every 1 for Spirax
Who does AI mention more?
Moleskine, mentioned in 4 of 5 answers, Spirax in 3
Who does AI recommend more?
Moleskine, named ahead of Spirax in 4 of 5 answers
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Top notebook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spirax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moleskine was listed before Spirax in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Leuchtturm19171st
Rhodia2nd- Moleskine3rd
Paperblanks4th- Spirax5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about notebook brands
5 answers
Asked ChatGPT
“Which notebook brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best notebook brands in New Zealand?”
Asked ChatGPT
“What's the best notebook brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“notebook brands”
Searched Google, AI Overview
“hardcover notebook”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Moleskine or Spirax more popular in search?
This chart shows how often people search Google for Moleskine and Spirax by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.
Share of searches by month for Moleskine, Spirax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Leuchtturm1917 | Paperblanks | Rhodia | Spirax |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 9.1% | 4.8% | 1.7% |
| Nov 2025 | 54.3% | 26.8% | 12.6% | 4.3% | 2% |
| Dec 2025 | 52.8% | 31% | 10.9% | 3.9% | 1.4% |
| Jan 2026 | 52.9% | 29.9% | 7.9% | 6.6% | 2.7% |
| Feb 2026 | 53.2% | 28.2% | 7.4% | 7.4% | 3.7% |
| Mar 2026 | 55.3% | 26.6% | 8.5% | 6% | 3.5% |
| Apr 2026 | 55.4% | 25% | 9.2% | 7.6% | 2.7% |
| May 2026 | 55% | 26.2% | 8.4% | 6.9% | 3.5% |
| Jun 2026 | 62.6% | 20.6% | 7.9% | 5.6% | 3.3% |
| Jul 2026 | 58.4% | 25.3% | 7.8% | 5.2% | 3.3% |
| Aug 2026 | 54.3% | 26.4% | 8.1% | 8.5% | 2.7% |
| Sep 2026 | 50.4% | 31% | 9.3% | 6.2% | 3.1% |
How has the Moleskine and Spirax comparison changed over the last 12 months?
3 findings
- Moleskine was ahead of Spirax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand moved from 55.7% to 50.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand notebook brands in September 2026?
2 changes
In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%.
Estimated monthly branded searches for Spirax in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Moleskine’s and Spirax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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