Notebook brands in New Zealand:Which are most popular?
In September 2026, Moleskine was the most searched notebook brand in New Zealand, accounting for 50.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Leuchtturm1917 showed up in every answer. Leuchtturm1917 was recommended most often, coming first in three out of five responses.
MoleskineShare of searches 50.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Leuchtturm1917Share of searches 31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PaperblanksShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RhodiaShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- SpiraxShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Follow notebook brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top notebook brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 appeared every time. Leuchtturm1917 was recommended most often, coming first in three out of five answers. Rhodia was second, and Moleskine was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Leuchtturm19171st
- Rhodia2nd
- Moleskine3rd
- Paperblanks4th
- Spirax5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about notebook brands
5 answers
Asked ChatGPT
“Which notebook brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best notebook brands in New Zealand?”
Asked ChatGPT
“What's the best notebook brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“notebook brands”
Searched Google, AI Overview
“hardcover notebook”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which notebook brands do people search for most?
This chart shows how often people search Google for each notebook brand by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.
Share of searches by month for Moleskine, Leuchtturm1917, Paperblanks, Rhodia, Spirax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Leuchtturm1917 | Paperblanks | Rhodia | Spirax |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 9.1% | 4.8% | 1.7% |
| Nov 2025 | 54.3% | 26.8% | 12.6% | 4.3% | 2% |
| Dec 2025 | 52.8% | 31% | 10.9% | 3.9% | 1.4% |
| Jan 2026 | 52.9% | 29.9% | 7.9% | 6.6% | 2.7% |
| Feb 2026 | 53.2% | 28.2% | 7.4% | 7.4% | 3.7% |
| Mar 2026 | 55.3% | 26.6% | 8.5% | 6% | 3.5% |
| Apr 2026 | 55.4% | 25% | 9.2% | 7.6% | 2.7% |
| May 2026 | 55% | 26.2% | 8.4% | 6.9% | 3.5% |
| Jun 2026 | 62.6% | 20.6% | 7.9% | 5.6% | 3.3% |
| Jul 2026 | 58.4% | 25.3% | 7.8% | 5.2% | 3.3% |
| Aug 2026 | 54.3% | 26.4% | 8.1% | 8.5% | 2.7% |
| Sep 2026 | 50.4% | 31% | 9.3% | 6.2% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.4% | 1.1K | -18.6% | -3.8 points | |
| 2, held 2nd | 31% | 700 | +2.9% | +4.6 points | |
| 3, moved from 4th to 3rd | 9.3% | 210 | 0% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.2% | 140 | -36.4% | -2.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.1% | 70 | 0% | +0.4 points |
50.4%
Held 1st. 1.1K estimated branded searches, -18.6% vs prior month. Share -3.8 points.
31%
Held 2nd. 700 estimated branded searches, +2.9% vs prior month. Share +4.6 points.
9.3%
Moved from 4th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Rhodia6.2%
Moved from 3rd to 4th. 140 estimated branded searches, -36.4% vs prior month. Share -2.3 points.
5.Spirax
3.1%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.
Which brand is most popular in search among notebook brands in New Zealand?
5 brands
In September 2026, Moleskine was the most searched among notebook brands in New Zealand, with an estimated 1.1K branded searches, 50.4% of all searches for the five we track. Leuchtturm1917 is in 2nd place, 19.5 percentage points behind at 31%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Moleskine | 55.7% → 50.4% | 62.6%Jun 2026 | 50.4%Sep 2026 | 1st |
| Leuchtturm1917 | 28.7% → 31% | 31%Dec 2025 | 20.6%Jun 2026 | 2nd |
| Paperblanks | 9.1% → 9.3% | 12.6%Nov 2025 | 7.4%Feb 2026 | 3rd |
| Rhodia | 4.8% → 6.2% | 8.5%Aug 2026 | 3.9%Dec 2025 | 4th |
| Spirax | 1.7% → 3.1% | 3.7%Feb 2026 | 1.4%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand decreased from 55.7% to 50.4%.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand increased from 28.7% to 31%.
- Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand increased from 4.8% to 6.2%.
- Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand increased from 1.7% to 3.1%.
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand peaked at 62.6% in June 2026 and was lowest at 50.4% in September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand peaked at 31% in December 2025 and was lowest at 20.6% in June 2026.
- Across the 12 months ending September 2026, Paperblanks’ share of searches among notebook brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Paperblanks held steady: its share of searches among notebook brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand notebook brands in September 2026?
5 changes
In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.
In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%.
In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%.
In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%.
Estimated monthly branded searches for Spirax in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Compare popularity between leading brands
- Moleskine vs Leuchtturm1917: compare popularity
- Moleskine vs Paperblanks: compare popularity
- Moleskine vs Rhodia: compare popularity
- Moleskine vs Spirax: compare popularity
- Leuchtturm1917 vs Paperblanks: compare popularity
- Leuchtturm1917 vs Rhodia: compare popularity
- Leuchtturm1917 vs Spirax: compare popularity
- Paperblanks vs Rhodia: compare popularity
- Paperblanks vs Spirax: compare popularity
- Rhodia vs Spirax: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.