Leuchtturm1917 vs Paperblanks:Which is more popular?
In September 2026, Leuchtturm1917 had more branded searches than Paperblanks among notebook brands in New Zealand. Leuchtturm1917 had about 700 branded searches, while Paperblanks had 210. Leuchtturm1917 made up 31% of all notebook brand searches we track, and Paperblanks accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about notebook brands, Leuchtturm1917 appeared in all five answers and Paperblanks in three. Leuchtturm1917 was mentioned before Paperblanks in four out of five answers.
Who do people search for more?
Leuchtturm1917, about 3 searches for every 1 for Paperblanks
Who does AI mention more?
Leuchtturm1917, mentioned in every answer we collected
Who does AI recommend more?
Leuchtturm1917, named ahead of Paperblanks in 4 of 5 answers
Follow Leuchtturm1917 vs Paperblanks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top notebook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 appeared in all five answers. Paperblanks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 was listed before Paperblanks in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Leuchtturm19171st
Rhodia2nd
Moleskine3rd
Paperblanks4th- Spirax5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about notebook brands
5 answers
Asked ChatGPT
“Which notebook brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best notebook brands in New Zealand?”
Asked ChatGPT
“What's the best notebook brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“notebook brands”
Searched Google, AI Overview
“hardcover notebook”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Leuchtturm1917 or Paperblanks more popular in search?
This chart shows how often people search Google for Leuchtturm1917 and Paperblanks by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.
Share of searches by month for Leuchtturm1917, Paperblanks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Leuchtturm1917 | Paperblanks | Rhodia | Spirax |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 9.1% | 4.8% | 1.7% |
| Nov 2025 | 54.3% | 26.8% | 12.6% | 4.3% | 2% |
| Dec 2025 | 52.8% | 31% | 10.9% | 3.9% | 1.4% |
| Jan 2026 | 52.9% | 29.9% | 7.9% | 6.6% | 2.7% |
| Feb 2026 | 53.2% | 28.2% | 7.4% | 7.4% | 3.7% |
| Mar 2026 | 55.3% | 26.6% | 8.5% | 6% | 3.5% |
| Apr 2026 | 55.4% | 25% | 9.2% | 7.6% | 2.7% |
| May 2026 | 55% | 26.2% | 8.4% | 6.9% | 3.5% |
| Jun 2026 | 62.6% | 20.6% | 7.9% | 5.6% | 3.3% |
| Jul 2026 | 58.4% | 25.3% | 7.8% | 5.2% | 3.3% |
| Aug 2026 | 54.3% | 26.4% | 8.1% | 8.5% | 2.7% |
| Sep 2026 | 50.4% | 31% | 9.3% | 6.2% | 3.1% |
How has the Leuchtturm1917 and Paperblanks comparison changed over the last 12 months?
3 findings
- Leuchtturm1917 was ahead of Paperblanks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand moved from 28.7% to 31%, and its estimated monthly branded searches moved from 660 to 700.
- Across the 12 months ending September 2026, Paperblanks’ share of searches among notebook brands in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand notebook brands in September 2026?
2 changes
In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.
In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Paperblanks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
2 branded search terms
- leuchtturm notebook
- leuchtturm1917
Paperblanks
1 branded search term
- paperblanks
Other head-to-heads among notebook brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.