Leuchtturm1917 vs Moleskine:Which is more popular?
In September 2026, Moleskine had more branded searches than Leuchtturm1917 among notebook brands in New Zealand. Moleskine had about 1,140 branded searches, while Leuchtturm1917 had 700. Moleskine made up 50.4% of all notebook brand searches we track, and Leuchtturm1917 accounted for 31%. When we asked ChatGPT and Google AI Overviews about notebook brands, Leuchtturm1917 appeared in all five answers and Moleskine in four. Leuchtturm1917 was mentioned before Moleskine in four out of five answers.
Who do people search for more?
Moleskine, about 63% more searches than Leuchtturm1917
Who does AI mention more?
Leuchtturm1917, mentioned in every answer we collected
Who does AI recommend more?
Leuchtturm1917, named ahead of Moleskine in 4 of 5 answers
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Top notebook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 appeared in all five answers. Moleskine was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leuchtturm1917 was listed before Moleskine in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Leuchtturm19171st
Rhodia2nd- Moleskine3rd
Paperblanks4th- Spirax5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about notebook brands
5 answers
Asked ChatGPT
“Which notebook brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best notebook brands in New Zealand?”
Asked ChatGPT
“What's the best notebook brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“notebook brands”
Searched Google, AI Overview
“hardcover notebook”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Leuchtturm1917 or Moleskine more popular in search?
This chart shows how often people search Google for Leuchtturm1917 and Moleskine by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.
Share of searches by month for Moleskine, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Leuchtturm1917 | Paperblanks | Rhodia | Spirax |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 9.1% | 4.8% | 1.7% |
| Nov 2025 | 54.3% | 26.8% | 12.6% | 4.3% | 2% |
| Dec 2025 | 52.8% | 31% | 10.9% | 3.9% | 1.4% |
| Jan 2026 | 52.9% | 29.9% | 7.9% | 6.6% | 2.7% |
| Feb 2026 | 53.2% | 28.2% | 7.4% | 7.4% | 3.7% |
| Mar 2026 | 55.3% | 26.6% | 8.5% | 6% | 3.5% |
| Apr 2026 | 55.4% | 25% | 9.2% | 7.6% | 2.7% |
| May 2026 | 55% | 26.2% | 8.4% | 6.9% | 3.5% |
| Jun 2026 | 62.6% | 20.6% | 7.9% | 5.6% | 3.3% |
| Jul 2026 | 58.4% | 25.3% | 7.8% | 5.2% | 3.3% |
| Aug 2026 | 54.3% | 26.4% | 8.1% | 8.5% | 2.7% |
| Sep 2026 | 50.4% | 31% | 9.3% | 6.2% | 3.1% |
How has the Leuchtturm1917 and Moleskine comparison changed over the last 12 months?
3 findings
- Moleskine was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand moved from 28.7% to 31%, and its estimated monthly branded searches moved from 660 to 700.
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand moved from 55.7% to 50.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand notebook brands in September 2026?
2 changes
In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%.
In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
2 branded search terms
- leuchtturm notebook
- leuchtturm1917
Moleskine
7 branded search terms
- moleskine
- moleskine books
- moleskine classic notebook
- moleskine diary
- moleskine journal
- moleskine notebook
- moleskine sketchbook
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