Brandwave

Moleskine vs Paperblanks:Which is more popular?

In September 2026, Moleskine had more branded searches than Paperblanks among notebook brands in New Zealand. Moleskine had about 1,140 branded searches, while Paperblanks had 210. Moleskine made up 50.4% of all notebook brand searches we track, and Paperblanks accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about notebook brands, Moleskine appeared in four of the five answers and Paperblanks in three. Moleskine was mentioned before Paperblanks in four out of five answers.

Among notebook brands in New Zealand in September 2026

Who do people search for more?

Moleskine, about 5 searches for every 1 for Paperblanks

Moleskine 1.1K searchesPaperblanks 210 searches

Who does AI mention more?

Moleskine, mentioned in 4 of 5 answers, Paperblanks in 3

Moleskine in 4 of 5Paperblanks in 3 of 5

Who does AI recommend more?

Moleskine, named ahead of Paperblanks in 4 of 5 answers

Moleskine first in 4Paperblanks first in 1

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Top notebook brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Paperblanks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moleskine was listed before Paperblanks in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leuchtturm19171st
  2. Rhodia2nd
  3. Moleskine3rd
  4. Paperblanks4th
  5. Spirax5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about notebook brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Moleskine or Paperblanks more popular in search?

This chart shows how often people search Google for Moleskine and Paperblanks by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.

Moleskine and Paperblanks among notebook brands in New Zealand, by month

Share of searches by month for Moleskine, Paperblanks. The figures are in the table below the chart.

View monthly share of searches table
MonthMoleskineLeuchtturm1917PaperblanksRhodiaSpirax
Oct 202555.7%28.7%9.1%4.8%1.7%
Nov 202554.3%26.8%12.6%4.3%2%
Dec 202552.8%31%10.9%3.9%1.4%
Jan 202652.9%29.9%7.9%6.6%2.7%
Feb 202653.2%28.2%7.4%7.4%3.7%
Mar 202655.3%26.6%8.5%6%3.5%
Apr 202655.4%25%9.2%7.6%2.7%
May 202655%26.2%8.4%6.9%3.5%
Jun 202662.6%20.6%7.9%5.6%3.3%
Jul 202658.4%25.3%7.8%5.2%3.3%
Aug 202654.3%26.4%8.1%8.5%2.7%
Sep 202650.4%31%9.3%6.2%3.1%

How has the Moleskine and Paperblanks comparison changed over the last 12 months?

3 findings
  • Moleskine was ahead of Paperblanks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand moved from 55.7% to 50.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 12 months ending September 2026, Paperblanks’ share of searches among notebook brands in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for New Zealand notebook brands in September 2026?

2 changes

  1. In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.

  2. In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Moleskine’s and Paperblanks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moleskine

7 branded search terms

  • moleskine
  • moleskine books
  • moleskine classic notebook
  • moleskine diary
  • moleskine journal
  • moleskine notebook
  • moleskine sketchbook

Paperblanks

1 branded search term

  • paperblanks

How the Brand Demand Index is measured

Other head-to-heads among notebook brands

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