Brandwave

Leuchtturm1917 vs Rhodia:Which is more popular?

In September 2026, Leuchtturm1917 had more branded searches than Rhodia among notebook brands in New Zealand. Leuchtturm1917 had about 700 branded searches, while Rhodia had 140. Leuchtturm1917 made up 31% of all notebook brand searches we track, and Rhodia accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about notebook brands, Leuchtturm1917 appeared in all five answers and Rhodia in three. Leuchtturm1917 was mentioned before Rhodia in four out of five answers.

Among notebook brands in New Zealand in September 2026

Who do people search for more?

Leuchtturm1917, about 5 searches for every 1 for Rhodia

Leuchtturm1917 700 searchesRhodia 140 searches

Who does AI mention more?

Leuchtturm1917, mentioned in every answer we collected

Leuchtturm1917 in 5 of 5Rhodia in 3 of 5

Who does AI recommend more?

Leuchtturm1917, named ahead of Rhodia in 4 of 5 answers

Leuchtturm1917 first in 4Rhodia first in 1

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Top notebook brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 appeared in all five answers. Rhodia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 was listed before Rhodia in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leuchtturm19171st
  2. Rhodia2nd
  3. Moleskine3rd
  4. Paperblanks4th
  5. Spirax5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about notebook brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Leuchtturm1917 or Rhodia more popular in search?

This chart shows how often people search Google for Leuchtturm1917 and Rhodia by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.

Leuchtturm1917 and Rhodia among notebook brands in New Zealand, by month

Share of searches by month for Leuchtturm1917, Rhodia. The figures are in the table below the chart.

View monthly share of searches table
MonthMoleskineLeuchtturm1917PaperblanksRhodiaSpirax
Oct 202555.7%28.7%9.1%4.8%1.7%
Nov 202554.3%26.8%12.6%4.3%2%
Dec 202552.8%31%10.9%3.9%1.4%
Jan 202652.9%29.9%7.9%6.6%2.7%
Feb 202653.2%28.2%7.4%7.4%3.7%
Mar 202655.3%26.6%8.5%6%3.5%
Apr 202655.4%25%9.2%7.6%2.7%
May 202655%26.2%8.4%6.9%3.5%
Jun 202662.6%20.6%7.9%5.6%3.3%
Jul 202658.4%25.3%7.8%5.2%3.3%
Aug 202654.3%26.4%8.1%8.5%2.7%
Sep 202650.4%31%9.3%6.2%3.1%

How has the Leuchtturm1917 and Rhodia comparison changed over the last 12 months?

3 findings
  • Leuchtturm1917 was ahead of Rhodia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand moved from 28.7% to 31%, and its estimated monthly branded searches moved from 660 to 700.
  • Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand moved from 4.8% to 6.2%, and its estimated monthly branded searches moved from 110 to 140.

How did search popularity change for New Zealand notebook brands in September 2026?

3 changes

  1. In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.

  2. In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%.

  3. In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Leuchtturm1917’s and Rhodia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leuchtturm1917

2 branded search terms

  • leuchtturm notebook
  • leuchtturm1917

Rhodia

2 branded search terms

  • rhodia
  • rhodia notebook

How the Brand Demand Index is measured

Other head-to-heads among notebook brands

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