Brandwave

Paperblanks vs Rhodia:Which is more popular?

In September 2026, Paperblanks had more branded searches than Rhodia among notebook brands in New Zealand. Paperblanks had about 210 branded searches, while Rhodia had 140. Paperblanks made up 9.3% of all notebook brand searches we track, and Rhodia accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about notebook brands, Paperblanks and Rhodia each appeared in three of the five answers. Rhodia was mentioned before Paperblanks in three out of five answers.

Among notebook brands in New Zealand in September 2026

Who do people search for more?

Paperblanks, about 50% more searches than Rhodia

Paperblanks 210 searchesRhodia 140 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Paperblanks in 3 of 5Rhodia in 3 of 5

Who does AI recommend more?

Rhodia, named ahead of Paperblanks in 3 of 5 answers

Rhodia first in 3Paperblanks first in 2

Follow Paperblanks vs Rhodia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top notebook brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paperblanks and Rhodia were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rhodia was listed before Paperblanks in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leuchtturm19171st
  2. Rhodia2nd
  3. Moleskine3rd
  4. Paperblanks4th
  5. Spirax5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about notebook brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Paperblanks or Rhodia more popular in search?

This chart shows how often people search Google for Paperblanks and Rhodia by name. Each line represents a brand's share of searches for all five notebook brands we track, month by month, from searches in New Zealand.

Paperblanks and Rhodia among notebook brands in New Zealand, by month

Share of searches by month for Paperblanks, Rhodia. The figures are in the table below the chart.

View monthly share of searches table
MonthMoleskineLeuchtturm1917PaperblanksRhodiaSpirax
Oct 202555.7%28.7%9.1%4.8%1.7%
Nov 202554.3%26.8%12.6%4.3%2%
Dec 202552.8%31%10.9%3.9%1.4%
Jan 202652.9%29.9%7.9%6.6%2.7%
Feb 202653.2%28.2%7.4%7.4%3.7%
Mar 202655.3%26.6%8.5%6%3.5%
Apr 202655.4%25%9.2%7.6%2.7%
May 202655%26.2%8.4%6.9%3.5%
Jun 202662.6%20.6%7.9%5.6%3.3%
Jul 202658.4%25.3%7.8%5.2%3.3%
Aug 202654.3%26.4%8.1%8.5%2.7%
Sep 202650.4%31%9.3%6.2%3.1%

How has the Paperblanks and Rhodia comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Rhodia took it in August 2026, Paperblanks took it in September 2026.
  • Across the 12 months ending September 2026, Paperblanks’ share of searches among notebook brands in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand moved from 4.8% to 6.2%, and its estimated monthly branded searches moved from 110 to 140.

How did search popularity change for New Zealand notebook brands in September 2026?

2 changes

  1. In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.

  2. In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Paperblanks’ and Rhodia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paperblanks

1 branded search term

  • paperblanks

Rhodia

2 branded search terms

  • rhodia
  • rhodia notebook

How the Brand Demand Index is measured

Other head-to-heads among notebook brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free