Brandwave

How popular isSpirax?

In September 2026, people searched for Spirax by name about 70 times in New Zealand, a 75% increase from the previous year. These searches made up 3.1% of all New Zealand notebook brand searches, placing Spirax fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about notebook brands, Spirax appeared in three of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Spirax is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. MoleskineShare of searches 50.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Leuchtturm1917Share of searches 31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PaperblanksShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. RhodiaShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SpiraxShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top notebook brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spirax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spirax is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leuchtturm19171st
  2. Rhodia2nd
  3. Moleskine3rd
  4. Paperblanks4th
  5. Spirax5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leuchtturm19175 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moleskine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paperblanks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spirax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about notebook brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which notebook brands compete with Spirax?

Spirax against notebook brands in New Zealand, by month

Share of searches by month for Moleskine, Leuchtturm1917, Paperblanks, Rhodia, Spirax. The figures are in the table below the chart.

View monthly share of searches table
MonthMoleskineLeuchtturm1917PaperblanksRhodiaSpirax
Oct 202555.7%28.7%9.1%4.8%1.7%
Nov 202554.3%26.8%12.6%4.3%2%
Dec 202552.8%31%10.9%3.9%1.4%
Jan 202652.9%29.9%7.9%6.6%2.7%
Feb 202653.2%28.2%7.4%7.4%3.7%
Mar 202655.3%26.6%8.5%6%3.5%
Apr 202655.4%25%9.2%7.6%2.7%
May 202655%26.2%8.4%6.9%3.5%
Jun 202662.6%20.6%7.9%5.6%3.3%
Jul 202658.4%25.3%7.8%5.2%3.3%
Aug 202654.3%26.4%8.1%8.5%2.7%
Sep 202650.4%31%9.3%6.2%3.1%

  1. 1.Moleskine

    50.4%

    Held 1st. 1.1K estimated branded searches, -18.6% vs prior month. Share -3.8 points.

  2. 2.Leuchtturm1917

    31%

    Held 2nd. 700 estimated branded searches, +2.9% vs prior month. Share +4.6 points.

  3. 3.Paperblanks

    9.3%

    Moved from 4th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Rhodia

    6.2%

    Moved from 3rd to 4th. 140 estimated branded searches, -36.4% vs prior month. Share -2.3 points.

  5. 5.Spirax

    3.1%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Spirax and its closest rivals

Every comparison with Spirax

4 comparisons

How has branded search demand for Spirax changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spirax in New Zealand rose from 40 to 70.
  • Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand increased from 1.7% to 3.1%.
  • Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 1.4% in December 2025.

How did search popularity change for New Zealand notebook brands in September 2026?

5 changes

  1. In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.

  2. In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%.

  3. In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%.

  4. In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%.

  5. Estimated monthly branded searches for Spirax in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Spirax’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spirax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spirax notebook

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How the Brand Demand Index is measured

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