Estée Lauder vs La Roche-Posay:Which is more popular?
In September 2026, Estée Lauder had more branded searches than La Roche-Posay among night cream brands in New Zealand. Estée Lauder had about 5,090 branded searches, while La Roche-Posay had 70. Estée Lauder made up 15% of all night cream brand searches we track, and La Roche-Posay accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about night cream brands, La Roche-Posay appeared in three of the five answers and Estée Lauder in one. La Roche-Posay was mentioned before Estée Lauder in every answer.
Who do people search for more?
Estée Lauder, about 73 searches for every 1 for La Roche-Posay
Who does AI mention more?
La Roche-Posay, mentioned in 3 of 5 answers, Estée Lauder in 1
Who does AI recommend more?
La Roche-Posay, named ahead of Estée Lauder in every answer
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Top night cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Estée Lauder in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st- La Roche-Posay2nd
Olay3rd
Cetaphil4th- Estée Lauder5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about night cream brands
5 answers
Asked ChatGPT
“Which night cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best night cream brands in New Zealand?”
Asked ChatGPT
“What's the best night cream brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best night cream”
Searched Google, AI Overview
“night cream for dry skin”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Estée Lauder or La Roche-Posay more popular in search?
This chart shows how often people search Google for Estée Lauder and La Roche-Posay by name. Each line represents a brand's share of searches for all five night cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for Estée Lauder, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Estée Lauder | Olay | La Roche-Posay |
|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 39.5% | 15.5% | 0.54% | 0.19% |
| Nov 2025 | 42.1% | 38.1% | 19.1% | 0.49% | 0.24% |
| Dec 2025 | 45.2% | 36.6% | 17.6% | 0.4% | 0.18% |
| Jan 2026 | 50.4% | 35.6% | 13.4% | 0.39% | 0.18% |
| Feb 2026 | 51.3% | 34.3% | 13.7% | 0.38% | 0.29% |
| Mar 2026 | 50.7% | 33.1% | 15.4% | 0.65% | 0.19% |
| Apr 2026 | 52.9% | 32.1% | 14.2% | 0.61% | 0.18% |
| May 2026 | 54.2% | 32.9% | 12.3% | 0.44% | 0.22% |
| Jun 2026 | 59% | 30.1% | 10.4% | 0.34% | 0.22% |
| Jul 2026 | 55.9% | 33.4% | 10.1% | 0.41% | 0.15% |
| Aug 2026 | 52.3% | 35.1% | 11.9% | 0.6% | 0.14% |
| Sep 2026 | 45.5% | 38.8% | 15% | 0.5% | 0.21% |
How has the Estée Lauder and La Roche-Posay comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand moved from 15.5% to 15%, and its estimated monthly branded searches moved from 4K to 5.1K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among night cream brands in New Zealand moved from 0.19% to 0.21%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand night cream brands in September 2026?
2 changes
In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Estée Lauder’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
7 branded search terms
- estee lauder
- estee lauder concealer
- estee lauder foundation
- estee lauder lipstick
- estee lauder makeup
- estee lauder mascara
- estee lauder primer
La Roche-Posay
1 branded search term
- la roche posay night cream
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