Nelson destination restaurants in New Zealand:Which brands are most popular in search?
In August 2026, Hopgoods was the most searched among nelson destination restaurants in New Zealand, with an estimated 1.7K branded searches and 45.8% estimated Share of Search within this set.
Hopgoods45.8%
Urban Oyster Bar34.2%
The Boat Shed Cafe20%
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Share of SearchLeaderboard
Compare restaurants diners can choose between for a meal out in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hopgoods, Urban Oyster Bar, The Boat Shed Cafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Hopgoods | Urban Oyster Bar | The Boat Shed Cafe |
|---|---|---|---|
| Oct 2025 | 49.2% | 34.5% | 16.3% |
| Nov 2025 | 47% | 37.4% | 15.6% |
| Dec 2025 | 47% | 36.4% | 16.6% |
| Jan 2026 | 47.3% | 34.9% | 17.7% |
| Feb 2026 | 47.1% | 36.4% | 16.6% |
| Mar 2026 | 46.2% | 35.6% | 18.2% |
| Apr 2026 | 44.7% | 33.8% | 21.5% |
| May 2026 | 45.1% | 33.7% | 21.3% |
| Jun 2026 | 45.5% | 32.2% | 22.3% |
| Jul 2026 | 47.4% | 33.7% | 18.9% |
| Aug 2026 | 45.8% | 34.2% | 20% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 1.7K | -4.9% | -1.6 points | |
| 2, held 2nd | 34.2% | 1.3K | 0% | +0.5 points | |
| 3, held 3rd | 20% | 760 | +4.1% | +1.1 points |
1.
Hopgoods45.8%
held 1st · 1.7K estimated branded searches · -4.9% vs prior month · -1.6 points
34.2%
held 2nd · 1.3K estimated branded searches · 0% vs prior month · +0.5 points
20%
held 3rd · 760 estimated branded searches · +4.1% vs prior month · +1.1 points
Compare search popularity between leading brands
Which brand is most popular in search among nelson destination restaurants in New Zealand?
3 brands
In August 2026, Hopgoods was the most searched among nelson destination restaurants in New Zealand, with an estimated 1.7K branded searches and 45.8% estimated Share of Search within this set. Urban Oyster Bar is in 2nd place, 11.6 percentage points behind at 34.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hopgoods | 49.2% → 45.8% | 49.2%Oct 2025 | 44.7%Apr 2026 | 1st |
| Urban Oyster Bar | 34.5% → 34.2% | 37.4%Nov 2025 | 32.2%Jun 2026 | 2nd |
| The Boat Shed Cafe | 16.3% → 20% | 22.3%Jun 2026 | 15.6%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand decreased from 49.2% to 45.8%.
- Across the 11 months ending August 2026, The Boat Shed Cafe’s estimated Share of Search among nelson destination restaurants in New Zealand increased from 16.3% to 20%.
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand peaked at 49.2% in October 2025 and was lowest at 44.7% in April 2026.
- Across the 11 months ending August 2026, Urban Oyster Bar’s estimated Share of Search among nelson destination restaurants in New Zealand peaked at 37.4% in November 2025 and was lowest at 32.2% in June 2026.
- Across the 11 months ending August 2026, The Boat Shed Cafe’s estimated Share of Search among nelson destination restaurants in New Zealand peaked at 22.3% in June 2026 and was lowest at 15.6% in November 2025.
- Across the 11 months ending August 2026, Urban Oyster Bar held steady: its estimated Share of Search among nelson destination restaurants in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand nelson destination restaurants in August 2026?
3 changes
In August 2026, The Boat Shed Cafe gained estimated Share of Search among nelson destination restaurants in New Zealand, from 18.9% to 20%.
In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%.
In August 2026, Hopgoods lost estimated Share of Search among nelson destination restaurants in New Zealand, from 47.4% to 45.8%.
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