The Boat Shed Cafe vs Urban Oyster Bar:Which is more popular by branded search in New Zealand?
In August 2026, Urban Oyster Bar had more branded searches than The Boat Shed Cafe among nelson destination restaurants in New Zealand. Urban Oyster Bar was estimated to have 1.3K branded searches compared to The Boat Shed Cafe’s 760, and held a 34.2% Share of Search versus The Boat Shed Cafe’s 20%.
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Which is more popular in search, The Boat Shed Cafe or Urban Oyster Bar?
Compare restaurants diners can choose between for a meal out in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Urban Oyster Bar, The Boat Shed Cafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Hopgoods | Urban Oyster Bar | The Boat Shed Cafe |
|---|---|---|---|
| Oct 2025 | 49.2% | 34.5% | 16.3% |
| Nov 2025 | 47% | 37.4% | 15.6% |
| Dec 2025 | 47% | 36.4% | 16.6% |
| Jan 2026 | 47.3% | 34.9% | 17.7% |
| Feb 2026 | 47.1% | 36.4% | 16.6% |
| Mar 2026 | 46.2% | 35.6% | 18.2% |
| Apr 2026 | 44.7% | 33.8% | 21.5% |
| May 2026 | 45.1% | 33.7% | 21.3% |
| Jun 2026 | 45.5% | 32.2% | 22.3% |
| Jul 2026 | 47.4% | 33.7% | 18.9% |
| Aug 2026 | 45.8% | 34.2% | 20% |
| Sep 2026 | — | — | — |
How has the The Boat Shed Cafe and Urban Oyster Bar comparison changed over the last 12 months?
3 findings
- Urban Oyster Bar was ahead of The Boat Shed Cafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Boat Shed Cafe’s estimated Share of Search among nelson destination restaurants in New Zealand moved from 16.3% to 20%, and its estimated monthly branded searches moved from 900 to 760.
- Across the 11 months ending August 2026, Urban Oyster Bar’s estimated Share of Search among nelson destination restaurants in New Zealand moved from 34.5% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand nelson destination restaurants in August 2026?
2 changes

In August 2026, The Boat Shed Cafe gained estimated Share of Search among nelson destination restaurants in New Zealand, from 18.9% to 20%.

In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%.
How each brand is measured
Brandwave collects information about searches that people make online using The Boat Shed Cafe’s and Urban Oyster Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Boat Shed Cafe
3 branded search terms
- boatshed nelson
- the boat shed cafe nelson
- the boat shed nelson
Urban Oyster Bar
1 branded search term
- urban oyster bar

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.