Hopgoods vs Urban Oyster Bar:Which is more popular by branded search in New Zealand?
In August 2026, Hopgoods had more branded searches than Urban Oyster Bar among nelson destination restaurants in New Zealand. Hopgoods was estimated to have 1.7K branded searches compared to Urban Oyster Bar’s 1.3K, and held a 45.8% Share of Search versus Urban Oyster Bar’s 34.2%.
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Which is more popular in search, Hopgoods or Urban Oyster Bar?
Compare restaurants diners can choose between for a meal out in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hopgoods, Urban Oyster Bar. The figures are in the table below the chart.
View monthly share of search table
| Month | Hopgoods | Urban Oyster Bar | The Boat Shed Cafe |
|---|---|---|---|
| Oct 2025 | 49.2% | 34.5% | 16.3% |
| Nov 2025 | 47% | 37.4% | 15.6% |
| Dec 2025 | 47% | 36.4% | 16.6% |
| Jan 2026 | 47.3% | 34.9% | 17.7% |
| Feb 2026 | 47.1% | 36.4% | 16.6% |
| Mar 2026 | 46.2% | 35.6% | 18.2% |
| Apr 2026 | 44.7% | 33.8% | 21.5% |
| May 2026 | 45.1% | 33.7% | 21.3% |
| Jun 2026 | 45.5% | 32.2% | 22.3% |
| Jul 2026 | 47.4% | 33.7% | 18.9% |
| Aug 2026 | 45.8% | 34.2% | 20% |
| Sep 2026 | — | — | — |
How has the Hopgoods and Urban Oyster Bar comparison changed over the last 12 months?
3 findings
- Hopgoods was ahead of Urban Oyster Bar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand moved from 49.2% to 45.8%, and its estimated monthly branded searches moved from 2.7K to 1.7K.
- Across the 11 months ending August 2026, Urban Oyster Bar’s estimated Share of Search among nelson destination restaurants in New Zealand moved from 34.5% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand nelson destination restaurants in August 2026?
2 changes
In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%.
In August 2026, Hopgoods lost estimated Share of Search among nelson destination restaurants in New Zealand, from 47.4% to 45.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Hopgoods’ and Urban Oyster Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hopgoods
5 branded search terms
- hopgoods
- hopgoods menu
- hopgoods near me
- hopgoods nelson
- hopgoods nz
Urban Oyster Bar
1 branded search term
- urban oyster bar
Put your own brand in this comparison
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