How popular isHopgoods in search?
In August 2026, there were an estimated 1.7K branded searches for Hopgoods in New Zealand which is down 35.8% over the last 11 months. Hopgoods holds 45.8% estimated Share of Search among New Zealand nelson destination restaurants and is ranked 1st of 3 competitors for search popularity.
Hopgoods45.8%
Urban Oyster Bar34.2%
The Boat Shed Cafe20%
Follow Hopgoods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which nelson destination restaurants compete with Hopgoods?
Share of Search by month for Hopgoods, Urban Oyster Bar, The Boat Shed Cafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Hopgoods | Urban Oyster Bar | The Boat Shed Cafe |
|---|---|---|---|
| Oct 2025 | 49.2% | 34.5% | 16.3% |
| Nov 2025 | 47% | 37.4% | 15.6% |
| Dec 2025 | 47% | 36.4% | 16.6% |
| Jan 2026 | 47.3% | 34.9% | 17.7% |
| Feb 2026 | 47.1% | 36.4% | 16.6% |
| Mar 2026 | 46.2% | 35.6% | 18.2% |
| Apr 2026 | 44.7% | 33.8% | 21.5% |
| May 2026 | 45.1% | 33.7% | 21.3% |
| Jun 2026 | 45.5% | 32.2% | 22.3% |
| Jul 2026 | 47.4% | 33.7% | 18.9% |
| Aug 2026 | 45.8% | 34.2% | 20% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 1.7K | -4.9% | -1.6 points | |
| 2, held 2nd | 34.2% | 1.3K | 0% | +0.5 points | |
| 3, held 3rd | 20% | 760 | +4.1% | +1.1 points |
1.
Hopgoods45.8%
held 1st · 1.7K estimated branded searches · -4.9% vs prior month · -1.6 points
34.2%
held 2nd · 1.3K estimated branded searches · 0% vs prior month · +0.5 points
20%
held 3rd · 760 estimated branded searches · +4.1% vs prior month · +1.1 points
Compare search popularity between Hopgoods and its closest rivals
How has branded search demand for Hopgoods changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hopgoods in New Zealand fell from 2.7K to 1.7K.
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand decreased from 49.2% to 45.8%.
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand peaked at 49.2% in October 2025 and was lowest at 44.7% in April 2026.
How did search popularity change for New Zealand nelson destination restaurants in August 2026?
3 changes
In August 2026, The Boat Shed Cafe gained estimated Share of Search among nelson destination restaurants in New Zealand, from 18.9% to 20%.
In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%.
In August 2026, Hopgoods lost estimated Share of Search among nelson destination restaurants in New Zealand, from 47.4% to 45.8%.
How is Hopgoods measured?
Brandwave collects information about searches that people make online using Hopgoods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- hopgoods
- hopgoods menu
- hopgoods near me
- hopgoods nelson
- hopgoods nz
Do you work for Hopgoods? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hopgoods your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.