Brandwave

Giro vs Specialized:Which is more popular?

In September 2026, Giro had more branded searches than Specialized among MTB gloves brands in New Zealand. Giro had about 50 branded searches, while Specialized had 10. Giro made up 3.3% of all MTB gloves brand searches we track, and Specialized accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Giro appeared in two of the five answers and Specialized in none.

Among MTB gloves brands in New Zealand in September 2026

Who do people search for more?

Giro, about 5 searches for every 1 for Specialized

Giro 50 searchesSpecialized 10 searches

Who does AI mention more?

Giro, mentioned in 2 of 5 answers, Specialized in 0

Giro in 2 of 5Specialized in 0 of 5

Who does AI recommend more?

Giro, the only one of the two named

Giro first in 2Specialized never named

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Specialized did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Troy Lee Designs3rd
  4. POC4th
  5. Giro5th
  6. Endura–
  7. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giro or Specialized more popular in search?

This chart shows how often people search Google for Giro and Specialized by name. Each line represents a brand's share of searches for all seven MTB gloves brands we track, month by month, from searches in New Zealand.

Giro and Specialized among MTB gloves brands in New Zealand, by month

Share of searches by month for Giro, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsFox RacingEnduraGiroPOC100%Specialized
Oct 202550%28.5%14.6%4.9%0.69%0.69%0.69%
Nov 202540.7%41.2%11.9%4%1.1%0.56%0.56%
Dec 202545.9%35.7%10.8%5.7%0.64%0.64%0.64%
Jan 202647.1%32.7%13.7%4.6%0.65%0.65%0.65%
Feb 202650.3%30.1%14.7%2.8%0.7%0.7%0.7%
Mar 202652.1%27.2%15.4%4.1%0.59%0.59%0%
Apr 202644.7%32.9%16.1%4.3%0.62%0.62%0.62%
May 202646.5%36.1%11%4.5%0.65%0.65%0.65%
Jun 202645.9%35.7%13.4%3.2%0.64%0.64%0.64%
Jul 202644%34.3%15.7%3.7%0.75%0.75%0.75%
Aug 202641.9%28.5%22.7%5.2%0.58%0.58%0.58%
Sep 202647.4%32.9%13.8%3.3%1.3%0.66%0.66%

How has the Giro and Specialized comparison changed over the last 12 months?

3 findings
  • Giro was ahead of Specialized in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 70 to 50.
  • Across the 12 months ending September 2026, Specialized’s share of searches among MTB gloves brands in New Zealand moved from 0.69% to 0.66%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand MTB gloves brands in September 2026?

1 change

  1. In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Giro’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

1 branded search term

  • giro mtb shoe

Specialized

1 branded search term

  • specialized mtb gloves

How the Brand Demand Index is measured

Other head-to-heads among MTB gloves brands

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