Brandwave

Meeting transcription tools in New Zealand:Which brands are most popular in search?

In August 2026, Otter.ai was the most searched among meeting transcription tools in New Zealand, with an estimated 3.9K branded searches and 76.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Otter.ai76.2%
  2. Fireflies.ai12.7%
  3. Fathom7.2%
  4. tl;dv2.3%
  5. Rev1.6%

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Share of SearchLeaderboard

Compare the AI note takers and transcription tools New Zealand teams record meetings with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among meeting transcription tools in New Zealand, by month

Share of Search by month for Otter.ai, Fireflies.ai, Fathom, tl;dv. The figures are in the table below the chart.

View monthly share of search table
MonthOtter.aiFireflies.aiFathomtl;dvRev
Oct 202576.9%13.6%6.1%1.4%2%
Nov 202574.3%13.6%8.2%2.2%1.8%
Dec 202575.2%13%7.6%2.4%1.8%
Jan 202671.6%15.3%8%2.3%2.8%
Feb 202677.1%12.9%6%2.5%1.5%
Mar 202677.1%13%6.4%2.1%1.4%
Apr 202678.8%11%7%1.5%1.8%
May 202677.2%11.7%7.1%1.2%2.7%
Jun 202677.1%10.4%9.3%1.9%1.3%
Jul 202673.8%12%10.4%1.9%1.9%
Aug 202676.2%12.7%7.2%2.3%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Otter.ai

    76.2%

    held 1st · 3.9K estimated branded searches · +22.3% vs prior month · +2.3 points

  2. 2.Fireflies.ai

    12.7%

    held 2nd · 650 estimated branded searches · +25% vs prior month · +0.7 points

  3. 3.Fathom

    7.2%

    held 3rd · 370 estimated branded searches · -17.8% vs prior month · -3.2 points

  4. 4.tl;dv

    2.3%

    moved from 5th to 4th · 120 estimated branded searches · +50% vs prior month · +0.5 points

  5. 5.Rev

    1.6%

    moved from 4th to 5th · 80 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among meeting transcription tools in New Zealand?

In August 2026, Otter.ai was the most searched among meeting transcription tools in New Zealand, with an estimated 3.9K branded searches and 76.2% estimated Share of Search within this set. Fireflies.ai is in 2nd place, 63.5 percentage points behind at 12.7% Share of Search.

New Zealand meeting transcription tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Otter.ai76.9% → 76.2%78.8%Apr 202671.6%Jan 20261st
Fireflies.ai13.6% → 12.7%15.3%Jan 202610.4%Jun 20262nd
Fathom6.1% → 7.2%10.4%Jul 20266%Feb 20263rd
tl;dv1.4% → 2.3%2.5%Feb 20261.2%May 20265th → 4th
Rev2% → 1.6%2.8%Jan 20261.3%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 76.9% to 76.2%.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 13.6% to 12.7%.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand increased from 6.1% to 7.2%.
  • Across the 11 months ending August 2026, tl;dv’s estimated Share of Search among meeting transcription tools in New Zealand increased from 1.4% to 2.3%.
  • Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 78.8% in April 2026 and was lowest at 71.6% in January 2026.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 15.3% in January 2026 and was lowest at 10.4% in June 2026.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 10.4% in July 2026 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, tl;dv’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.
  • Across the 11 months ending August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.

How did search popularity change for New Zealand meeting transcription tools in August 2026?

  1. In August 2026, Otter.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 73.8% to 76.2%.

  2. In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.

  3. In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.

  4. In August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.

  5. In August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.

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