Brandwave

How popular isFathom in search?

In August 2026, there were an estimated 370 branded searches for Fathom in New Zealand which held steady over the last 11 months. Fathom holds 7.2% estimated Share of Search among New Zealand meeting transcription tools and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Otter.ai76.2%
  2. Fireflies.ai12.7%
  3. Fathom7.2%
  4. tl;dv2.3%
  5. Rev1.6%
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Which meeting transcription tools compete with Fathom?

Fathom against meeting transcription tools in New Zealand, by month

Share of Search by month for Otter.ai, Fireflies.ai, Fathom, tl;dv. The figures are in the table below the chart.

View monthly share of search table
MonthOtter.aiFireflies.aiFathomtl;dvRev
Oct 202576.9%13.6%6.1%1.4%2%
Nov 202574.3%13.6%8.2%2.2%1.8%
Dec 202575.2%13%7.6%2.4%1.8%
Jan 202671.6%15.3%8%2.3%2.8%
Feb 202677.1%12.9%6%2.5%1.5%
Mar 202677.1%13%6.4%2.1%1.4%
Apr 202678.8%11%7%1.5%1.8%
May 202677.2%11.7%7.1%1.2%2.7%
Jun 202677.1%10.4%9.3%1.9%1.3%
Jul 202673.8%12%10.4%1.9%1.9%
Aug 202676.2%12.7%7.2%2.3%1.6%
Sep 2026—————

  1. 1.Otter.ai

    76.2%

    held 1st · 3.9K estimated branded searches · +22.3% vs prior month · +2.3 points

  2. 2.Fireflies.ai

    12.7%

    held 2nd · 650 estimated branded searches · +25% vs prior month · +0.7 points

  3. 3.Fathom

    7.2%

    held 3rd · 370 estimated branded searches · -17.8% vs prior month · -3.2 points

  4. 4.tl;dv

    2.3%

    moved from 5th to 4th · 120 estimated branded searches · +50% vs prior month · +0.5 points

  5. 5.Rev

    1.6%

    moved from 4th to 5th · 80 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Fathom and its closest rivals

How has branded search demand for Fathom changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fathom in New Zealand held steady, from 360 to 370.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand increased from 6.1% to 7.2%.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 10.4% in July 2026 and was lowest at 6% in February 2026.

How did search popularity change for New Zealand meeting transcription tools in August 2026?

  1. In August 2026, Otter.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 73.8% to 76.2%.

  2. In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.

  3. In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.

  4. In August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.

  5. In August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.

How is Fathom measured?

Brandwave collects information about searches that people make online using Fathom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • fathom ai
  • fathom ai notes
  • fathom ai notetaker
  • fathom meeting notes
  • fathom notetaker

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How the Brand Demand Index is measured

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