How popular isOtter.ai in search?
In August 2026, there were an estimated 3.9K branded searches for Otter.ai in New Zealand which is down 14.1% over the last 11 months. Otter.ai holds 76.2% estimated Share of Search among New Zealand meeting transcription tools and is ranked 1st of 5 competitors for search popularity.
Otter.ai76.2%
Fireflies.ai12.7%
Fathom7.2%
tl;dv2.3%
Rev1.6%
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Which meeting transcription tools compete with Otter.ai?
Share of Search by month for Otter.ai, Fireflies.ai, Fathom, tl;dv. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter.ai | Fireflies.ai | Fathom | tl;dv | Rev |
|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 13.6% | 6.1% | 1.4% | 2% |
| Nov 2025 | 74.3% | 13.6% | 8.2% | 2.2% | 1.8% |
| Dec 2025 | 75.2% | 13% | 7.6% | 2.4% | 1.8% |
| Jan 2026 | 71.6% | 15.3% | 8% | 2.3% | 2.8% |
| Feb 2026 | 77.1% | 12.9% | 6% | 2.5% | 1.5% |
| Mar 2026 | 77.1% | 13% | 6.4% | 2.1% | 1.4% |
| Apr 2026 | 78.8% | 11% | 7% | 1.5% | 1.8% |
| May 2026 | 77.2% | 11.7% | 7.1% | 1.2% | 2.7% |
| Jun 2026 | 77.1% | 10.4% | 9.3% | 1.9% | 1.3% |
| Jul 2026 | 73.8% | 12% | 10.4% | 1.9% | 1.9% |
| Aug 2026 | 76.2% | 12.7% | 7.2% | 2.3% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 3.9K | +22.3% | +2.3 points | |
| 2, held 2nd | 12.7% | 650 | +25% | +0.7 points | |
| 3, held 3rd | 7.2% | 370 | -17.8% | -3.2 points | |
| 4, moved from 5th to 4th | 2.3% | 120 | +50% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 80 | 0% | -0.3 pointsmoved from 4th to 5th |
1.
Otter.ai76.2%
held 1st · 3.9K estimated branded searches · +22.3% vs prior month · +2.3 points
12.7%
held 2nd · 650 estimated branded searches · +25% vs prior month · +0.7 points
3.
Fathom7.2%
held 3rd · 370 estimated branded searches · -17.8% vs prior month · -3.2 points
4.
tl;dv2.3%
moved from 5th to 4th · 120 estimated branded searches · +50% vs prior month · +0.5 points
5.
Rev1.6%
moved from 4th to 5th · 80 estimated branded searches · 0% vs prior month · -0.3 points
Compare search popularity between Otter.ai and its closest rivals
How has branded search demand for Otter.ai changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Otter.ai in New Zealand fell from 4.5K to 3.9K.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 76.9% to 76.2%.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 78.8% in April 2026 and was lowest at 71.6% in January 2026.
How did search popularity change for New Zealand meeting transcription tools in August 2026?
5 changes
In August 2026, Otter.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 73.8% to 76.2%.
In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.
In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.
In August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.
In August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.
How is Otter.ai measured?
Brandwave collects information about searches that people make online using Otter.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- otter ai
- otter ai ai notes
- otter ai audio to text
- otter ai free
- otter ai meeting notes
- otter ai online
- otter ai pricing
- otter ai transcription
- otter ai video transcription
- otterai
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Is Otter.ai your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.