How popular isFireflies.ai in search?
In August 2026, there were an estimated 650 branded searches for Fireflies.ai in New Zealand which is down 18.8% over the last 11 months. Fireflies.ai holds 12.7% estimated Share of Search among New Zealand meeting transcription tools and is ranked 2nd of 5 competitors for search popularity.
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Which meeting transcription tools compete with Fireflies.ai?
Share of Search by month for Otter.ai, Fireflies.ai, Fathom, tl;dv. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter.ai | Fireflies.ai | Fathom | tl;dv | Rev |
|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 13.6% | 6.1% | 1.4% | 2% |
| Nov 2025 | 74.3% | 13.6% | 8.2% | 2.2% | 1.8% |
| Dec 2025 | 75.2% | 13% | 7.6% | 2.4% | 1.8% |
| Jan 2026 | 71.6% | 15.3% | 8% | 2.3% | 2.8% |
| Feb 2026 | 77.1% | 12.9% | 6% | 2.5% | 1.5% |
| Mar 2026 | 77.1% | 13% | 6.4% | 2.1% | 1.4% |
| Apr 2026 | 78.8% | 11% | 7% | 1.5% | 1.8% |
| May 2026 | 77.2% | 11.7% | 7.1% | 1.2% | 2.7% |
| Jun 2026 | 77.1% | 10.4% | 9.3% | 1.9% | 1.3% |
| Jul 2026 | 73.8% | 12% | 10.4% | 1.9% | 1.9% |
| Aug 2026 | 76.2% | 12.7% | 7.2% | 2.3% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 3.9K | +22.3% | +2.3 points | |
| 2, held 2nd | 12.7% | 650 | +25% | +0.7 points | |
| 3, held 3rd | 7.2% | 370 | -17.8% | -3.2 points | |
| 4, moved from 5th to 4th | 2.3% | 120 | +50% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 80 | 0% | -0.3 pointsmoved from 4th to 5th |
1.
Otter.ai76.2%
held 1st · 3.9K estimated branded searches · +22.3% vs prior month · +2.3 points
12.7%
held 2nd · 650 estimated branded searches · +25% vs prior month · +0.7 points
3.
Fathom7.2%
held 3rd · 370 estimated branded searches · -17.8% vs prior month · -3.2 points
4.
tl;dv2.3%
moved from 5th to 4th · 120 estimated branded searches · +50% vs prior month · +0.5 points
5.
Rev1.6%
moved from 4th to 5th · 80 estimated branded searches · 0% vs prior month · -0.3 points
Compare search popularity between Fireflies.ai and its closest rivals
How has branded search demand for Fireflies.ai changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fireflies.ai in New Zealand fell from 800 to 650.
- Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 13.6% to 12.7%.
- Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 15.3% in January 2026 and was lowest at 10.4% in June 2026.
How did search popularity change for New Zealand meeting transcription tools in August 2026?
5 changes
In August 2026, Otter.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 73.8% to 76.2%.
In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.
In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.
In August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.
In August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.
How is Fireflies.ai measured?
Brandwave collects information about searches that people make online using Fireflies.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- fireflies ai
- fireflies ai meeting notes
- fireflies ai notetaker
- fireflies ai transcription
- firefliesai
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