Fathom vs Fireflies.ai:Which is more popular by branded search in New Zealand?
In August 2026, Fireflies.ai had more branded searches than Fathom among meeting transcription tools in New Zealand. Fireflies.ai was estimated to have 650 branded searches compared to Fathom’s 370, and held a 12.7% Share of Search versus Fathom’s 7.2%.
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Which is more popular in search, Fathom or Fireflies.ai?
Compare the AI note takers and transcription tools New Zealand teams record meetings with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fireflies.ai, Fathom. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter.ai | Fireflies.ai | Fathom | tl;dv | Rev |
|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 13.6% | 6.1% | 1.4% | 2% |
| Nov 2025 | 74.3% | 13.6% | 8.2% | 2.2% | 1.8% |
| Dec 2025 | 75.2% | 13% | 7.6% | 2.4% | 1.8% |
| Jan 2026 | 71.6% | 15.3% | 8% | 2.3% | 2.8% |
| Feb 2026 | 77.1% | 12.9% | 6% | 2.5% | 1.5% |
| Mar 2026 | 77.1% | 13% | 6.4% | 2.1% | 1.4% |
| Apr 2026 | 78.8% | 11% | 7% | 1.5% | 1.8% |
| May 2026 | 77.2% | 11.7% | 7.1% | 1.2% | 2.7% |
| Jun 2026 | 77.1% | 10.4% | 9.3% | 1.9% | 1.3% |
| Jul 2026 | 73.8% | 12% | 10.4% | 1.9% | 1.9% |
| Aug 2026 | 76.2% | 12.7% | 7.2% | 2.3% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Fathom and Fireflies.ai comparison changed over the last 12 months?
3 findings
- Fireflies.ai was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand moved from 6.1% to 7.2%, and its estimated monthly branded searches moved from 360 to 370.
- Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 800 to 650.
How did search popularity change for New Zealand meeting transcription tools in August 2026?
2 changes
In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.
In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Fireflies.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom
5 branded search terms
- fathom ai
- fathom ai notes
- fathom ai notetaker
- fathom meeting notes
- fathom notetaker
Fireflies.ai
5 branded search terms
- fireflies ai
- fireflies ai meeting notes
- fireflies ai notetaker
- fireflies ai transcription
- firefliesai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.