Brandwave

Manuka honey brands in New Zealand:Which brands are most popular in search?

In August 2026, Comvita was the most searched among manuka honey brands in New Zealand, with an estimated 4.8K branded searches and 33.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Comvita33.4%
  2. Arataki Honey22.3%
  3. Manuka Doctor14%
  4. Egmont Honey11.8%
  5. Manuka Health11.1%
  6. Airborne Honey5.7%
  7. Steens1.7%

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Share of SearchLeaderboard

Compare the manuka honey brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among manuka honey brands in New Zealand, by month

Share of Search by month for Comvita, Arataki Honey, Manuka Doctor, Egmont Honey, Manuka Health, Airborne Honey. The figures are in the table below the chart.

View monthly share of search table
MonthComvitaArataki HoneyManuka DoctorEgmont HoneyManuka HealthAirborne HoneySteens
Oct 202535.9%19.5%16.5%10%10.2%6.2%1.7%
Nov 202540.7%18.3%14.5%11.6%8.5%4.9%1.4%
Dec 202529.6%22.6%20.6%10.4%10.1%4.7%1.9%
Jan 202625.3%22.1%27.1%10%8.1%5.9%1.6%
Feb 202632.7%17.7%21.9%9.8%11.1%4.8%2%
Mar 202632.9%16.3%22.8%9.4%9.9%6.7%2%
Apr 202632.2%20%13.8%15.5%10.8%5.4%2.5%
May 202634.8%18.6%17.1%9.9%11%6.2%2.3%
Jun 202632%20%18%10.4%11.8%5.6%2.3%
Jul 202632.4%21.5%15.8%10.5%11%7.1%1.7%
Aug 202633.4%22.3%14%11.8%11.1%5.7%1.7%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Comvita

    33.4%

    held 1st · 4.8K estimated branded searches · +20% vs prior month · +1.1 points

  2. held 2nd · 3.2K estimated branded searches · +20.3% vs prior month · +0.8 points

  3. held 3rd · 2K estimated branded searches · +2.6% vs prior month · -1.9 points

  4. moved from 5th to 4th · 1.7K estimated branded searches · +30.8% vs prior month · +1.3 points

  5. moved from 4th to 5th · 1.6K estimated branded searches · +17.6% vs prior month · +0.1 points

  6. held 6th · 820 estimated branded searches · -6.8% vs prior month · -1.4 points

  7. 7.Steens

    1.7%

    held 7th · 240 estimated branded searches · +14.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among manuka honey brands in New Zealand?

In August 2026, Comvita was the most searched among manuka honey brands in New Zealand, with an estimated 4.8K branded searches and 33.4% estimated Share of Search within this set. Arataki Honey is in 2nd place, 11.2 percentage points behind at 22.3% Share of Search.

New Zealand manuka honey brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Comvita35.9% → 33.4%40.7%Nov 202525.3%Jan 20261st
Arataki Honey19.5% → 22.3%22.6%Dec 202516.3%Mar 20262nd
Manuka Doctor16.5% → 14%27.1%Jan 202613.8%Apr 20263rd
Egmont Honey10% → 11.8%15.5%Apr 20269.4%Mar 20265th → 4th
Manuka Health10.2% → 11.1%11.8%Jun 20268.1%Jan 20264th → 5th
Airborne Honey6.2% → 5.7%7.1%Jul 20264.7%Dec 20256th
Steens1.7%2.5%Apr 20261.4%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Comvita’s estimated Share of Search among manuka honey brands in New Zealand decreased from 35.9% to 33.4%.
  • Across the 11 months ending August 2026, Arataki Honey’s estimated Share of Search among manuka honey brands in New Zealand increased from 19.5% to 22.3%.
  • Across the 11 months ending August 2026, Manuka Doctor’s estimated Share of Search among manuka honey brands in New Zealand decreased from 16.5% to 14%.
  • Across the 11 months ending August 2026, Egmont Honey’s estimated Share of Search among manuka honey brands in New Zealand increased from 10% to 11.8%.
  • Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among manuka honey brands in New Zealand increased from 10.2% to 11.1%.
  • Across the 11 months ending August 2026, Comvita’s estimated Share of Search among manuka honey brands in New Zealand peaked at 40.7% in November 2025 and was lowest at 25.3% in January 2026.
  • Across the 11 months ending August 2026, Arataki Honey’s estimated Share of Search among manuka honey brands in New Zealand peaked at 22.6% in December 2025 and was lowest at 16.3% in March 2026.
  • Across the 11 months ending August 2026, Manuka Doctor’s estimated Share of Search among manuka honey brands in New Zealand peaked at 27.1% in January 2026 and was lowest at 13.8% in April 2026.
  • Across the 11 months ending August 2026, Egmont Honey’s estimated Share of Search among manuka honey brands in New Zealand peaked at 15.5% in April 2026 and was lowest at 9.4% in March 2026.
  • Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among manuka honey brands in New Zealand peaked at 11.8% in June 2026 and was lowest at 8.1% in January 2026.
  • Across the 11 months ending August 2026, Airborne Honey’s estimated Share of Search among manuka honey brands in New Zealand peaked at 7.1% in July 2026 and was lowest at 4.7% in December 2025.
  • Across the 11 months ending August 2026, Steens’ estimated Share of Search among manuka honey brands in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Egmont Honey rose from 5th to 4th among manuka honey brands in New Zealand.
  • Across the 11 months ending August 2026, Manuka Health fell from 4th to 5th among manuka honey brands in New Zealand.
  • Across the 11 months ending August 2026, Airborne Honey and Steens held steady: their estimated Share of Search among manuka honey brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand manuka honey brands in August 2026?

  1. In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%.

  2. In August 2026, Comvita gained estimated Share of Search among manuka honey brands in New Zealand, from 32.4% to 33.4%.

  3. In August 2026, Arataki Honey gained estimated Share of Search among manuka honey brands in New Zealand, from 21.5% to 22.3%.

  4. In August 2026, Manuka Doctor lost estimated Share of Search among manuka honey brands in New Zealand, from 15.8% to 14%.

  5. In August 2026, Airborne Honey lost estimated Share of Search among manuka honey brands in New Zealand, from 7.1% to 5.7%.

  6. Steens’ estimated Share of Search among manuka honey brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in August 2026.

  7. Estimated monthly branded searches for Manuka Health in New Zealand rose 21.2% over 11 measured months, from 1.3K to 1.6K in August 2026.

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