How popular isEgmont Honey in search?
In August 2026, there were an estimated 1.7K branded searches for Egmont Honey in New Zealand which is up 30.8% over the last 11 months. Egmont Honey holds 11.8% estimated Share of Search among New Zealand manuka honey brands and is ranked 4th of 7 competitors for search popularity.
Comvita33.4%
Arataki Honey22.3%
Manuka Doctor14%
Egmont Honey11.8%
Manuka Health11.1%
Airborne Honey5.7%
Steens1.7%
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Which manuka honey brands compete with Egmont Honey?
Share of Search by month for Comvita, Arataki Honey, Manuka Doctor, Egmont Honey, Manuka Health, Airborne Honey. The figures are in the table below the chart.
View monthly share of search table
| Month | Comvita | Arataki Honey | Manuka Doctor | Egmont Honey | Manuka Health | Airborne Honey | Steens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 19.5% | 16.5% | 10% | 10.2% | 6.2% | 1.7% |
| Nov 2025 | 40.7% | 18.3% | 14.5% | 11.6% | 8.5% | 4.9% | 1.4% |
| Dec 2025 | 29.6% | 22.6% | 20.6% | 10.4% | 10.1% | 4.7% | 1.9% |
| Jan 2026 | 25.3% | 22.1% | 27.1% | 10% | 8.1% | 5.9% | 1.6% |
| Feb 2026 | 32.7% | 17.7% | 21.9% | 9.8% | 11.1% | 4.8% | 2% |
| Mar 2026 | 32.9% | 16.3% | 22.8% | 9.4% | 9.9% | 6.7% | 2% |
| Apr 2026 | 32.2% | 20% | 13.8% | 15.5% | 10.8% | 5.4% | 2.5% |
| May 2026 | 34.8% | 18.6% | 17.1% | 9.9% | 11% | 6.2% | 2.3% |
| Jun 2026 | 32% | 20% | 18% | 10.4% | 11.8% | 5.6% | 2.3% |
| Jul 2026 | 32.4% | 21.5% | 15.8% | 10.5% | 11% | 7.1% | 1.7% |
| Aug 2026 | 33.4% | 22.3% | 14% | 11.8% | 11.1% | 5.7% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 4.8K | +20% | +1.1 points | |
| 2, held 2nd | 22.3% | 3.2K | +20.3% | +0.8 points | |
| 3, held 3rd | 14% | 2K | +2.6% | -1.9 points | |
| 4, moved from 5th to 4th | 11.8% | 1.7K | +30.8% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.1% | 1.6K | +17.6% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.7% | 820 | -6.8% | -1.4 points | |
| 7, held 7th | 1.7% | 240 | +14.3% | 0 points |
1.
Comvita33.4%
held 1st · 4.8K estimated branded searches · +20% vs prior month · +1.1 points
22.3%
held 2nd · 3.2K estimated branded searches · +20.3% vs prior month · +0.8 points
14%
held 3rd · 2K estimated branded searches · +2.6% vs prior month · -1.9 points
11.8%
moved from 5th to 4th · 1.7K estimated branded searches · +30.8% vs prior month · +1.3 points
11.1%
moved from 4th to 5th · 1.6K estimated branded searches · +17.6% vs prior month · +0.1 points
5.7%
held 6th · 820 estimated branded searches · -6.8% vs prior month · -1.4 points
7.
Steens1.7%
held 7th · 240 estimated branded searches · +14.3% vs prior month · 0 points
Compare search popularity between Egmont Honey and its closest rivals
- Egmont Honey vs Comvita: compare search popularity
- Egmont Honey vs Arataki Honey: compare search popularity
- Egmont Honey vs Manuka Doctor: compare search popularity
- Egmont Honey vs Manuka Health: compare search popularity
- Egmont Honey vs Airborne Honey: compare search popularity
- Compare Egmont Honey with any brand
How has branded search demand for Egmont Honey changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Egmont Honey in New Zealand rose from 1.3K to 1.7K.
- Across the 11 months ending August 2026, Egmont Honey’s estimated Share of Search among manuka honey brands in New Zealand increased from 10% to 11.8%.
- Across the 11 months ending August 2026, Egmont Honey’s estimated Share of Search among manuka honey brands in New Zealand peaked at 15.5% in April 2026 and was lowest at 9.4% in March 2026.
- Across the 11 months ending August 2026, Egmont Honey rose from 5th to 4th among manuka honey brands in New Zealand.
How did search popularity change for New Zealand manuka honey brands in August 2026?
6 changes
In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%.
In August 2026, Comvita gained estimated Share of Search among manuka honey brands in New Zealand, from 32.4% to 33.4%.
In August 2026, Arataki Honey gained estimated Share of Search among manuka honey brands in New Zealand, from 21.5% to 22.3%.
In August 2026, Manuka Doctor lost estimated Share of Search among manuka honey brands in New Zealand, from 15.8% to 14%.
In August 2026, Airborne Honey lost estimated Share of Search among manuka honey brands in New Zealand, from 7.1% to 5.7%.
Steens’ estimated Share of Search among manuka honey brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in August 2026.
How is Egmont Honey measured?
Brandwave collects information about searches that people make online using Egmont Honey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- egmont honey
- egmont honey gift shop
- egmont honey limited
- egmont honey manuka honey
- egmont honey near me
- egmont honey new zealand
- egmont honey nz
- egmont honey shop
- egmonthoney
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Is Egmont Honey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.