Egmont Honey vs Manuka Doctor:Which is more popular by branded search in New Zealand?
In August 2026, Manuka Doctor had more branded searches than Egmont Honey among manuka honey brands in New Zealand. Manuka Doctor was estimated to have 2K branded searches compared to Egmont Honey’s 1.7K, and held a 14% Share of Search versus Egmont Honey’s 11.8%.
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Which is more popular in search, Egmont Honey or Manuka Doctor?
Compare the manuka honey brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manuka Doctor, Egmont Honey. The figures are in the table below the chart.
View monthly share of search table
| Month | Comvita | Arataki Honey | Manuka Doctor | Egmont Honey | Manuka Health | Airborne Honey | Steens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 19.5% | 16.5% | 10% | 10.2% | 6.2% | 1.7% |
| Nov 2025 | 40.7% | 18.3% | 14.5% | 11.6% | 8.5% | 4.9% | 1.4% |
| Dec 2025 | 29.6% | 22.6% | 20.6% | 10.4% | 10.1% | 4.7% | 1.9% |
| Jan 2026 | 25.3% | 22.1% | 27.1% | 10% | 8.1% | 5.9% | 1.6% |
| Feb 2026 | 32.7% | 17.7% | 21.9% | 9.8% | 11.1% | 4.8% | 2% |
| Mar 2026 | 32.9% | 16.3% | 22.8% | 9.4% | 9.9% | 6.7% | 2% |
| Apr 2026 | 32.2% | 20% | 13.8% | 15.5% | 10.8% | 5.4% | 2.5% |
| May 2026 | 34.8% | 18.6% | 17.1% | 9.9% | 11% | 6.2% | 2.3% |
| Jun 2026 | 32% | 20% | 18% | 10.4% | 11.8% | 5.6% | 2.3% |
| Jul 2026 | 32.4% | 21.5% | 15.8% | 10.5% | 11% | 7.1% | 1.7% |
| Aug 2026 | 33.4% | 22.3% | 14% | 11.8% | 11.1% | 5.7% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Egmont Honey and Manuka Doctor comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Egmont Honey took it in April 2026, Manuka Doctor took it in May 2026.
- Across the 11 months ending August 2026, Egmont Honey’s estimated Share of Search among manuka honey brands in New Zealand moved from 10% to 11.8%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
- Across the 11 months ending August 2026, Manuka Doctor’s estimated Share of Search among manuka honey brands in New Zealand moved from 16.5% to 14%, and its estimated monthly branded searches moved from 2.1K to 2K.
How did search popularity change for New Zealand manuka honey brands in August 2026?
2 changes
In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%.
In August 2026, Manuka Doctor lost estimated Share of Search among manuka honey brands in New Zealand, from 15.8% to 14%.
How each brand is measured
Brandwave collects information about searches that people make online using Egmont Honey’s and Manuka Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Egmont Honey
9 branded search terms
- egmont honey
- egmont honey gift shop
- egmont honey limited
- egmont honey manuka honey
- egmont honey near me
- egmont honey new zealand
- egmont honey nz
- egmont honey shop
- egmonthoney
Manuka Doctor
12 branded search terms
- manuka doctor
- manuka doctor 40 mgo
- manuka doctor forest honey
- manuka doctor honey
- manuka doctor honey 500g
- manuka doctor honey pak n save
- manuka doctor manuka honey
- manuka doctor near me
- manuka doctor nz
- manuka doctor umf
- manukadoctor
- manukadoctor nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.