How popular isSteens in search?
In August 2026, there were an estimated 240 branded searches for Steens in New Zealand which is up 9.1% over the last 11 months. Steens holds 1.7% estimated Share of Search among New Zealand manuka honey brands and is ranked 7th of 7 competitors for search popularity.
Comvita33.4%
Arataki Honey22.3%
Manuka Doctor14%
Egmont Honey11.8%
Manuka Health11.1%
Airborne Honey5.7%
Steens1.7%
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Which manuka honey brands compete with Steens?
Share of Search by month for Comvita, Arataki Honey, Manuka Doctor, Egmont Honey, Manuka Health, Airborne Honey, Steens. The figures are in the table below the chart.
View monthly share of search table
| Month | Comvita | Arataki Honey | Manuka Doctor | Egmont Honey | Manuka Health | Airborne Honey | Steens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 19.5% | 16.5% | 10% | 10.2% | 6.2% | 1.7% |
| Nov 2025 | 40.7% | 18.3% | 14.5% | 11.6% | 8.5% | 4.9% | 1.4% |
| Dec 2025 | 29.6% | 22.6% | 20.6% | 10.4% | 10.1% | 4.7% | 1.9% |
| Jan 2026 | 25.3% | 22.1% | 27.1% | 10% | 8.1% | 5.9% | 1.6% |
| Feb 2026 | 32.7% | 17.7% | 21.9% | 9.8% | 11.1% | 4.8% | 2% |
| Mar 2026 | 32.9% | 16.3% | 22.8% | 9.4% | 9.9% | 6.7% | 2% |
| Apr 2026 | 32.2% | 20% | 13.8% | 15.5% | 10.8% | 5.4% | 2.5% |
| May 2026 | 34.8% | 18.6% | 17.1% | 9.9% | 11% | 6.2% | 2.3% |
| Jun 2026 | 32% | 20% | 18% | 10.4% | 11.8% | 5.6% | 2.3% |
| Jul 2026 | 32.4% | 21.5% | 15.8% | 10.5% | 11% | 7.1% | 1.7% |
| Aug 2026 | 33.4% | 22.3% | 14% | 11.8% | 11.1% | 5.7% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 4.8K | +20% | +1.1 points | |
| 2, held 2nd | 22.3% | 3.2K | +20.3% | +0.8 points | |
| 3, held 3rd | 14% | 2K | +2.6% | -1.9 points | |
| 4, moved from 5th to 4th | 11.8% | 1.7K | +30.8% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.1% | 1.6K | +17.6% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.7% | 820 | -6.8% | -1.4 points | |
| 7, held 7th | 1.7% | 240 | +14.3% | 0 points |
1.
Comvita33.4%
held 1st · 4.8K estimated branded searches · +20% vs prior month · +1.1 points
22.3%
held 2nd · 3.2K estimated branded searches · +20.3% vs prior month · +0.8 points
14%
held 3rd · 2K estimated branded searches · +2.6% vs prior month · -1.9 points
11.8%
moved from 5th to 4th · 1.7K estimated branded searches · +30.8% vs prior month · +1.3 points
11.1%
moved from 4th to 5th · 1.6K estimated branded searches · +17.6% vs prior month · +0.1 points
5.7%
held 6th · 820 estimated branded searches · -6.8% vs prior month · -1.4 points
7.
Steens1.7%
held 7th · 240 estimated branded searches · +14.3% vs prior month · 0 points
Compare search popularity between Steens and its closest rivals
How has branded search demand for Steens changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Steens in New Zealand rose from 220 to 240.
- Across the 11 months ending August 2026, Steens’ estimated Share of Search among manuka honey brands in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.4% in November 2025.
How did search popularity change for New Zealand manuka honey brands in August 2026?
6 changes
In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%.
In August 2026, Comvita gained estimated Share of Search among manuka honey brands in New Zealand, from 32.4% to 33.4%.
In August 2026, Arataki Honey gained estimated Share of Search among manuka honey brands in New Zealand, from 21.5% to 22.3%.
In August 2026, Manuka Doctor lost estimated Share of Search among manuka honey brands in New Zealand, from 15.8% to 14%.
In August 2026, Airborne Honey lost estimated Share of Search among manuka honey brands in New Zealand, from 7.1% to 5.7%.
Steens’ estimated Share of Search among manuka honey brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in August 2026.
How is Steens measured?
Brandwave collects information about searches that people make online using Steens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- steens
- steens honey
- steens manuka honey
- steens near me
- steens nz
- steenshoney com
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Is Steens your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.