Manuka Health vs Steens:Which is more popular by branded search in New Zealand?
In August 2026, Manuka Health had more branded searches than Steens among manuka honey brands in New Zealand. Manuka Health was estimated to have 1.6K branded searches compared to Steens’ 240, and held an 11.1% Share of Search versus Steens’ 1.7%.
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Which is more popular in search, Manuka Health or Steens?
Compare the manuka honey brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manuka Health, Steens. The figures are in the table below the chart.
View monthly share of search table
| Month | Comvita | Arataki Honey | Manuka Doctor | Egmont Honey | Manuka Health | Airborne Honey | Steens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 19.5% | 16.5% | 10% | 10.2% | 6.2% | 1.7% |
| Nov 2025 | 40.7% | 18.3% | 14.5% | 11.6% | 8.5% | 4.9% | 1.4% |
| Dec 2025 | 29.6% | 22.6% | 20.6% | 10.4% | 10.1% | 4.7% | 1.9% |
| Jan 2026 | 25.3% | 22.1% | 27.1% | 10% | 8.1% | 5.9% | 1.6% |
| Feb 2026 | 32.7% | 17.7% | 21.9% | 9.8% | 11.1% | 4.8% | 2% |
| Mar 2026 | 32.9% | 16.3% | 22.8% | 9.4% | 9.9% | 6.7% | 2% |
| Apr 2026 | 32.2% | 20% | 13.8% | 15.5% | 10.8% | 5.4% | 2.5% |
| May 2026 | 34.8% | 18.6% | 17.1% | 9.9% | 11% | 6.2% | 2.3% |
| Jun 2026 | 32% | 20% | 18% | 10.4% | 11.8% | 5.6% | 2.3% |
| Jul 2026 | 32.4% | 21.5% | 15.8% | 10.5% | 11% | 7.1% | 1.7% |
| Aug 2026 | 33.4% | 22.3% | 14% | 11.8% | 11.1% | 5.7% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Manuka Health and Steens comparison changed over the last 12 months?
3 findings
- Manuka Health was ahead of Steens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Manuka Health’s estimated Share of Search among manuka honey brands in New Zealand moved from 10.2% to 11.1%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Steens’ estimated Share of Search among manuka honey brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 220 to 240.
How did search popularity change for New Zealand manuka honey brands in August 2026?
3 changes
In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%.
Steens’ estimated Share of Search among manuka honey brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in August 2026.
Estimated monthly branded searches for Manuka Health in New Zealand rose 21.2% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Manuka Health’s and Steens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Manuka Health
11 branded search terms
- manuka health
- manuka health honey
- manuka health near me
- manuka health nz
- manuka health propolis
- manuka health royal jelly
- manuka health toothpaste
- manuka health umf
- manukahealth
- manukahealth co nz
- manukahealth nz
Steens
6 branded search terms
- steens
- steens honey
- steens manuka honey
- steens near me
- steens nz
- steenshoney com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.