Kitchen design and installation companies in New Zealand:Which brands are most popular in search?
In August 2026, Kaboodle was the most searched among kitchen design and installation companies in New Zealand, with an estimated 8K branded searches and 79.2% estimated Share of Search within this set.
Kaboodle79.2%Kitchen Studio9.6%
Mastercraft Kitchens7.3%Kitset Kitchens3.9%
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Compare the kitchen design and installation companies New Zealanders renovate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaboodle, Kitchen Studio, Mastercraft Kitchens, Kitset Kitchens. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaboodle | Kitchen Studio | Mastercraft Kitchens | Kitset Kitchens |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 9.9% | 7.8% | 2.9% |
| Nov 2025 | 76.7% | 10.4% | 9.3% | 3.5% |
| Dec 2025 | 79.8% | 9.7% | 6.6% | 3.9% |
| Jan 2026 | 79.2% | 10.6% | 6.4% | 3.9% |
| Feb 2026 | 69.8% | 16.6% | 9.7% | 3.9% |
| Mar 2026 | 72.6% | 13.2% | 10.4% | 3.8% |
| Apr 2026 | 76.3% | 12.1% | 7.5% | 4.1% |
| May 2026 | 77.4% | 11.4% | 7.3% | 3.9% |
| Jun 2026 | 76.5% | 11% | 8.7% | 3.9% |
| Jul 2026 | 77% | 10.6% | 8.1% | 4.3% |
| Aug 2026 | 79.2% | 9.6% | 7.3% | 3.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 8K | +13.7% | +2.2 points | |
| 2, held 2nd | 9.6% | 970 | 0% | -1 points | |
| 3, held 3rd | 7.3% | 740 | 0% | -0.8 points | |
| 4, held 4th | 3.9% | 390 | 0% | -0.4 points |
1.
Kaboodle79.2%
held 1st · 8K estimated branded searches · +13.7% vs prior month · +2.2 points
9.6%
held 2nd · 970 estimated branded searches · 0% vs prior month · -1 points
7.3%
held 3rd · 740 estimated branded searches · 0% vs prior month · -0.8 points
3.9%
held 4th · 390 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between leading brands
- Kaboodle vs Mastercraft Kitchens: compare search popularity
- Kitchen Studio vs Mastercraft Kitchens: compare search popularity
- Compare any of these brands
Which brand is most popular in search among kitchen design and installation companies in New Zealand?
4 brands
In August 2026, Kaboodle was the most searched among kitchen design and installation companies in New Zealand, with an estimated 8K branded searches and 79.2% estimated Share of Search within this set. Kitchen Studio is in 2nd place, 69.6 percentage points behind at 9.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kaboodle | 79.4% → 79.2% | 79.8%Dec 2025 | 69.8%Feb 2026 | 1st |
| Kitchen Studio | 9.9% → 9.6% | 16.6%Feb 2026 | 9.6%Aug 2026 | 2nd |
| Mastercraft Kitchens | 7.8% → 7.3% | 10.4%Mar 2026 | 6.4%Jan 2026 | 3rd |
| Kitset Kitchens | 2.9% → 3.9% | 4.3%Jul 2026 | 2.9%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand decreased from 7.8% to 7.3%.
- Across the 11 months ending August 2026, Kitset Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand increased from 2.9% to 3.9%.
- Across the 11 months ending August 2026, Kaboodle’s estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 79.8% in December 2025 and was lowest at 69.8% in February 2026.
- Across the 11 months ending August 2026, Kitchen Studio’s estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 16.6% in February 2026 and was lowest at 9.6% in August 2026.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 10.4% in March 2026 and was lowest at 6.4% in January 2026.
- Across the 11 months ending August 2026, Kitset Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 4.3% in July 2026 and was lowest at 2.9% in October 2025.
- Across the 11 months ending August 2026, Kaboodle and Kitchen Studio held steady: their estimated Share of Search among kitchen design and installation companies in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand kitchen design and installation companies in August 2026?
4 changes
In August 2026, Kaboodle gained estimated Share of Search among kitchen design and installation companies in New Zealand, from 77% to 79.2%.
In August 2026, Kitchen Studio lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 10.6% to 9.6%.
In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%.
Estimated monthly branded searches for Kitset Kitchens in New Zealand rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
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