How popular isMastercraft Kitchens in search?
In August 2026, there were an estimated 740 branded searches for Mastercraft Kitchens in New Zealand which is down 12.9% over the last 11 months. Mastercraft Kitchens holds 7.3% estimated Share of Search among New Zealand kitchen design and installation companies and is ranked 3rd of 4 competitors for search popularity.
Kaboodle79.2%Kitchen Studio9.6%
Mastercraft Kitchens7.3%Kitset Kitchens3.9%
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Which kitchen design and installation companies compete with Mastercraft Kitchens?
Share of Search by month for Kaboodle, Kitchen Studio, Mastercraft Kitchens, Kitset Kitchens. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaboodle | Kitchen Studio | Mastercraft Kitchens | Kitset Kitchens |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 9.9% | 7.8% | 2.9% |
| Nov 2025 | 76.7% | 10.4% | 9.3% | 3.5% |
| Dec 2025 | 79.8% | 9.7% | 6.6% | 3.9% |
| Jan 2026 | 79.2% | 10.6% | 6.4% | 3.9% |
| Feb 2026 | 69.8% | 16.6% | 9.7% | 3.9% |
| Mar 2026 | 72.6% | 13.2% | 10.4% | 3.8% |
| Apr 2026 | 76.3% | 12.1% | 7.5% | 4.1% |
| May 2026 | 77.4% | 11.4% | 7.3% | 3.9% |
| Jun 2026 | 76.5% | 11% | 8.7% | 3.9% |
| Jul 2026 | 77% | 10.6% | 8.1% | 4.3% |
| Aug 2026 | 79.2% | 9.6% | 7.3% | 3.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 8K | +13.7% | +2.2 points | |
| 2, held 2nd | 9.6% | 970 | 0% | -1 points | |
| 3, held 3rd | 7.3% | 740 | 0% | -0.8 points | |
| 4, held 4th | 3.9% | 390 | 0% | -0.4 points |
1.
Kaboodle79.2%
held 1st · 8K estimated branded searches · +13.7% vs prior month · +2.2 points
9.6%
held 2nd · 970 estimated branded searches · 0% vs prior month · -1 points
7.3%
held 3rd · 740 estimated branded searches · 0% vs prior month · -0.8 points
3.9%
held 4th · 390 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between Mastercraft Kitchens and its closest rivals
How has branded search demand for Mastercraft Kitchens changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mastercraft Kitchens in New Zealand fell from 850 to 740.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand decreased from 7.8% to 7.3%.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 10.4% in March 2026 and was lowest at 6.4% in January 2026.
How did search popularity change for New Zealand kitchen design and installation companies in August 2026?
4 changes
In August 2026, Kaboodle gained estimated Share of Search among kitchen design and installation companies in New Zealand, from 77% to 79.2%.
In August 2026, Kitchen Studio lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 10.6% to 9.6%.
In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%.
Estimated monthly branded searches for Kitset Kitchens in New Zealand rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How is Mastercraft Kitchens measured?
Brandwave collects information about searches that people make online using Mastercraft Kitchens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- mastercraft kitchens
- mastercraft kitchens near me
- mastercraft kitchens nz
- mastercraft kitchens wellington
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Is Mastercraft Kitchens your brand?
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