Kitset Kitchens vs Mastercraft Kitchens:Which is more popular by branded search in New Zealand?
In August 2026, Mastercraft Kitchens had more branded searches than Kitset Kitchens among kitchen design and installation companies in New Zealand. Mastercraft Kitchens was estimated to have 740 branded searches compared to Kitset Kitchens’ 390, and held a 7.3% Share of Search versus Kitset Kitchens’ 3.9%.
Follow Kitset Kitchens vs Mastercraft Kitchens and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kitset Kitchens or Mastercraft Kitchens?
Compare the kitchen design and installation companies New Zealanders renovate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mastercraft Kitchens, Kitset Kitchens. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaboodle | Kitchen Studio | Mastercraft Kitchens | Kitset Kitchens |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 9.9% | 7.8% | 2.9% |
| Nov 2025 | 76.7% | 10.4% | 9.3% | 3.5% |
| Dec 2025 | 79.8% | 9.7% | 6.6% | 3.9% |
| Jan 2026 | 79.2% | 10.6% | 6.4% | 3.9% |
| Feb 2026 | 69.8% | 16.6% | 9.7% | 3.9% |
| Mar 2026 | 72.6% | 13.2% | 10.4% | 3.8% |
| Apr 2026 | 76.3% | 12.1% | 7.5% | 4.1% |
| May 2026 | 77.4% | 11.4% | 7.3% | 3.9% |
| Jun 2026 | 76.5% | 11% | 8.7% | 3.9% |
| Jul 2026 | 77% | 10.6% | 8.1% | 4.3% |
| Aug 2026 | 79.2% | 9.6% | 7.3% | 3.9% |
| Sep 2026 | — | — | — | — |
How has the Kitset Kitchens and Mastercraft Kitchens comparison changed over the last 12 months?
3 findings
- Mastercraft Kitchens was ahead of Kitset Kitchens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kitset Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand moved from 2.9% to 3.9%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand moved from 7.8% to 7.3%, and its estimated monthly branded searches moved from 850 to 740.
How did search popularity change for New Zealand kitchen design and installation companies in August 2026?
2 changes
In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%.
Estimated monthly branded searches for Kitset Kitchens in New Zealand rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kitset Kitchens’ and Mastercraft Kitchens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kitset Kitchens
1 branded search term
- kitset kitchens nz
Mastercraft Kitchens
4 branded search terms
- mastercraft kitchens
- mastercraft kitchens near me
- mastercraft kitchens nz
- mastercraft kitchens wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.