Kaboodle vs Mastercraft Kitchens:Which is more popular by branded search in New Zealand?
In August 2026, Kaboodle had more branded searches than Mastercraft Kitchens among kitchen design and installation companies in New Zealand. Kaboodle was estimated to have 8K branded searches compared to Mastercraft Kitchens’ 740, and held a 79.2% Share of Search versus Mastercraft Kitchens’ 7.3%.
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Which is more popular in search, Kaboodle or Mastercraft Kitchens?
Compare the kitchen design and installation companies New Zealanders renovate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaboodle, Mastercraft Kitchens. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaboodle | Kitchen Studio | Mastercraft Kitchens | Kitset Kitchens |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 9.9% | 7.8% | 2.9% |
| Nov 2025 | 76.7% | 10.4% | 9.3% | 3.5% |
| Dec 2025 | 79.8% | 9.7% | 6.6% | 3.9% |
| Jan 2026 | 79.2% | 10.6% | 6.4% | 3.9% |
| Feb 2026 | 69.8% | 16.6% | 9.7% | 3.9% |
| Mar 2026 | 72.6% | 13.2% | 10.4% | 3.8% |
| Apr 2026 | 76.3% | 12.1% | 7.5% | 4.1% |
| May 2026 | 77.4% | 11.4% | 7.3% | 3.9% |
| Jun 2026 | 76.5% | 11% | 8.7% | 3.9% |
| Jul 2026 | 77% | 10.6% | 8.1% | 4.3% |
| Aug 2026 | 79.2% | 9.6% | 7.3% | 3.9% |
| Sep 2026 | — | — | — | — |
How has the Kaboodle and Mastercraft Kitchens comparison changed over the last 12 months?
3 findings
- Kaboodle was ahead of Mastercraft Kitchens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaboodle’s estimated Share of Search among kitchen design and installation companies in New Zealand moved from 79.4% to 79.2%, and its estimated monthly branded searches moved from 8.6K to 8K.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand moved from 7.8% to 7.3%, and its estimated monthly branded searches moved from 850 to 740.
How did search popularity change for New Zealand kitchen design and installation companies in August 2026?
2 changes
In August 2026, Kaboodle gained estimated Share of Search among kitchen design and installation companies in New Zealand, from 77% to 79.2%.
In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Kaboodle’s and Mastercraft Kitchens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaboodle
12 branded search terms
- kaboodle
- kaboodle au
- kaboodle cabinetry
- kaboodle co nz
- kaboodle drawer
- kaboodle near me
- kaboodle new zealand
- kaboodle nz
- kaboodle online
- kaboodle pantries
- kit kaboodle kitchens
- kitchens kaboodle
Mastercraft Kitchens
4 branded search terms
- mastercraft kitchens
- mastercraft kitchens near me
- mastercraft kitchens nz
- mastercraft kitchens wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.