Brandwave

How popular isKaboodle in search?

In August 2026, there were an estimated 8K branded searches for Kaboodle in New Zealand which is down 7.2% over the last 11 months. Kaboodle holds 79.2% estimated Share of Search among New Zealand kitchen design and installation companies and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Kaboodle79.2%
  2. Kitchen Studio9.6%
  3. Mastercraft Kitchens7.3%
  4. Kitset Kitchens3.9%
Kaboodle website (opens in a new tab)

Follow Kaboodle and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which kitchen design and installation companies compete with Kaboodle?

Kaboodle against kitchen design and installation companies in New Zealand, by month

Share of Search by month for Kaboodle, Kitchen Studio, Mastercraft Kitchens, Kitset Kitchens. The figures are in the table below the chart.

View monthly share of search table
MonthKaboodleKitchen StudioMastercraft KitchensKitset Kitchens
Oct 202579.4%9.9%7.8%2.9%
Nov 202576.7%10.4%9.3%3.5%
Dec 202579.8%9.7%6.6%3.9%
Jan 202679.2%10.6%6.4%3.9%
Feb 202669.8%16.6%9.7%3.9%
Mar 202672.6%13.2%10.4%3.8%
Apr 202676.3%12.1%7.5%4.1%
May 202677.4%11.4%7.3%3.9%
Jun 202676.5%11%8.7%3.9%
Jul 202677%10.6%8.1%4.3%
Aug 202679.2%9.6%7.3%3.9%
Sep 2026————

  1. 1.Kaboodle

    79.2%

    held 1st · 8K estimated branded searches · +13.7% vs prior month · +2.2 points

  2. 2.Kitchen Studio

    9.6%

    held 2nd · 970 estimated branded searches · 0% vs prior month · -1 points

  3. 3.Mastercraft Kitchens

    7.3%

    held 3rd · 740 estimated branded searches · 0% vs prior month · -0.8 points

  4. 4.Kitset Kitchens

    3.9%

    held 4th · 390 estimated branded searches · 0% vs prior month · -0.4 points

Compare search popularity between Kaboodle and its closest rivals

How has branded search demand for Kaboodle changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kaboodle in New Zealand fell from 8.6K to 8K.
  • Across the 11 months ending August 2026, Kaboodle’s estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 79.8% in December 2025 and was lowest at 69.8% in February 2026.

How did search popularity change for New Zealand kitchen design and installation companies in August 2026?

  1. In August 2026, Kaboodle gained estimated Share of Search among kitchen design and installation companies in New Zealand, from 77% to 79.2%.

  2. In August 2026, Kitchen Studio lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 10.6% to 9.6%.

  3. In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%.

  4. Estimated monthly branded searches for Kitset Kitchens in New Zealand rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

How is Kaboodle measured?

Brandwave collects information about searches that people make online using Kaboodle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • kaboodle
  • kaboodle au
  • kaboodle cabinetry
  • kaboodle co nz
  • kaboodle drawer
  • kaboodle near me
  • kaboodle new zealand
  • kaboodle nz
  • kaboodle online
  • kaboodle pantries
  • kit kaboodle kitchens
  • kitchens kaboodle

Do you work for Kaboodle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kaboodle your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record