Brandwave

Kapiti real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Bayleys was the most searched among kapiti real estate agencies in New Zealand, with an estimated 21.8K branded searches and 86.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bayleys86.2%
  2. New Zealand Sotheby’s International Realty6.7%
  3. Tommy’s Real Estate5.7%
  4. Voyle & Co0.75%
  5. Howard & Co0.63%

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Share of SearchLeaderboard

Compare Kapiti real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kapiti real estate agencies in New Zealand, by month

Share of Search by month for Bayleys, New Zealand Sotheby’s International Realty, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthBayleysNew Zealand Sotheby’s International RealtyTommy’s Real EstateVoyle & CoHoward & Co
Oct 202589.6%3.5%5.1%0.85%0.94%
Nov 202589.9%4.1%4.6%0.75%0.69%
Dec 202590.1%3.7%4.6%0.72%0.85%
Jan 202688.3%4.2%5.1%1.3%1.1%
Feb 202687.8%4.3%6.1%1%0.87%
Mar 202688%4.6%5.1%1.4%0.79%
Apr 202687.5%4.8%5.7%1.2%0.72%
May 202688.5%4.5%5.3%0.89%0.78%
Jun 202688.9%4.2%5.3%0.98%0.62%
Jul 202687.9%5%5.4%1.2%0.56%
Aug 202686.2%6.7%5.7%0.75%0.63%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bayleys

    86.2%

    held 1st · 21.8K estimated branded searches · +6.3% vs prior month · -1.6 points

  2. 2.New Zealand Sotheby’s International Realty

    6.7%

    moved from 3rd to 2nd · 1.7K estimated branded searches · +45.7% vs prior month · +1.7 points

  3. 3.Tommy’s Real Estate

    5.7%

    moved from 2nd to 3rd · 1.4K estimated branded searches · +13.4% vs prior month · +0.3 points

  4. 4.Voyle & Co

    0.75%

    held 4th · 190 estimated branded searches · -29.6% vs prior month · -0.4 points

  5. 5.Howard & Co

    0.63%

    held 5th · 160 estimated branded searches · +23.1% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among kapiti real estate agencies in New Zealand?

In August 2026, Bayleys was the most searched among kapiti real estate agencies in New Zealand, with an estimated 21.8K branded searches and 86.2% estimated Share of Search within this set. New Zealand Sotheby’s International Realty is in 2nd place, 79.6 percentage points behind at 6.7% Share of Search.

New Zealand kapiti real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bayleys89.6% → 86.2%90.1%Dec 202586.2%Aug 20261st
New Zealand Sotheby’s International Realty3.5% → 6.7%6.7%Aug 20263.5%Oct 20253rd → 2nd
Tommy’s Real Estate5.1% → 5.7%6.1%Feb 20264.6%Dec 20252nd → 3rd
Voyle & Co0.85% → 0.75%1.4%Mar 20260.72%Dec 20255th → 4th
Howard & Co0.94% → 0.63%1.1%Jan 20260.56%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among kapiti real estate agencies in New Zealand decreased from 89.6% to 86.2%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among kapiti real estate agencies in New Zealand increased from 3.5% to 6.7%.
  • Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand increased from 5.1% to 5.7%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among kapiti real estate agencies in New Zealand peaked at 90.1% in December 2025 and was lowest at 86.2% in August 2026.
  • Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand peaked at 6.1% in February 2026 and was lowest at 4.6% in December 2025.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 3rd to 2nd among kapiti real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Tommy’s Real Estate fell from 2nd to 3rd among kapiti real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Voyle & Co rose from 5th to 4th among kapiti real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Howard & Co fell from 4th to 5th among kapiti real estate agencies in New Zealand.

How did search popularity change for New Zealand kapiti real estate agencies in August 2026?

  1. In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%.

  2. In August 2026, Bayleys lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 87.9% to 86.2%.

  3. Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.

  4. Estimated monthly branded searches for Voyle & Co in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.

  5. Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026.

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