Brandwave

Indeed vs SEEK:Which is more popular?

In September 2026, SEEK had more branded searches than Indeed among job boards in New Zealand. SEEK had about 472,000 branded searches, while Indeed had 58,100. SEEK made up 56.7% of all job board searches we track, and Indeed accounted for 7%. When we asked ChatGPT and Google AI Overviews about job boards, Indeed and SEEK each appeared in four of the five answers. Indeed and SEEK were each mentioned first in two of the four answers.

Among job boards in New Zealand in September 2026

Who do people search for more?

SEEK, about 8 searches for every 1 for Indeed

SEEK 472K searchesIndeed 58.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Indeed in 4 of 5SEEK in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Indeed first in 2SEEK first in 2

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Indeed and SEEK were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Indeed and SEEK were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Jobs1st
  2. Indeed2nd
  3. SEEK3rd
  4. LinkedIn4th
  5. Student Job Search5th
  6. Jora6th
  7. Sidekicker–
  8. Backpacker Board–
  9. Do Good Jobs–
  10. MyJobSpace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trade Me Jobs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Student Job Search5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEEK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidekicker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backpacker Board0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Do Good Jobs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyJobSpace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about job boards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Indeed or SEEK more popular in search?

This chart shows how often people search Google for Indeed and SEEK by name. Each line represents a brand's share of searches for all ten job boards we track, month by month, from searches in New Zealand.

Indeed and SEEK among job boards in New Zealand, by month

Share of searches by month for SEEK, Indeed. The figures are in the table below the chart.

View monthly share of searches table
MonthSEEKLinkedInTrade Me JobsIndeedStudent Job SearchJoraSidekickerBackpacker BoardDo Good JobsMyJobSpace
Oct 202544.2%27.3%10.7%7.9%6.2%1.9%1.1%0.31%0.32%0.05%
Nov 202545.2%22.9%10.9%8%8.6%1.9%1.7%0.4%0.33%0.05%
Dec 202546.8%24.1%11.6%6.9%6.7%2%1.2%0.51%0.34%0.06%
Jan 202650.9%21.7%10.5%7.6%6%1.9%0.72%0.38%0.31%0.05%
Feb 202646.4%24.2%11.9%7.2%6.7%2.2%0.79%0.33%0.35%0.07%
Mar 202648.3%25.1%10.7%6.2%5.7%2.1%1.2%0.32%0.36%0.07%
Apr 202647.8%24.9%9.7%7.3%6%2.2%1.2%0.48%0.36%0.07%
May 202651.6%22%10.4%6.8%5.3%2.2%0.89%0.46%0.32%0.05%
Jun 202653.3%22.5%8.8%6.8%5.1%2%0.74%0.35%0.32%0.06%
Jul 202653.6%22.6%8.8%6.8%5.1%1.8%0.74%0.24%0.33%0.05%
Aug 202655.1%23.4%7.6%6.8%4.6%1.4%0.63%0.23%0.28%0.06%
Sep 202656.7%20%8.6%7%5.5%0.95%0.66%0.31%0.29%0.05%

How has the Indeed and SEEK comparison changed over the last 12 months?

3 findings
  • SEEK was ahead of Indeed in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Indeed’s share of searches among job boards in New Zealand moved from 7.9% to 7%, and its estimated monthly branded searches moved from 58.5K to 58.1K.
  • Across the 12 months ending September 2026, SEEK’s share of searches among job boards in New Zealand moved from 44.2% to 56.7%, and its estimated monthly branded searches moved from 328K to 472K.

How did search popularity change for New Zealand job boards in September 2026?

1 change

  1. In September 2026, SEEK gained share of searches among job boards in New Zealand, from 55.1% to 56.7%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Indeed’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Indeed

13 branded search terms

  • employment indeed
  • find jobs on indeed
  • Indeed
  • indeed job
  • indeed job finder
  • indeed job search
  • indeed job sites
  • indeed jobs
  • indeed search jobs
  • job finder indeed
  • job search on indeed
  • jobs on indeed
  • jobs with indeed

SEEK

10 branded search terms

  • jobs at seek
  • jobs in seek
  • jobs on seek
  • jobs seek
  • jobs with seek
  • SEEK
  • seek app
  • seek for jobs
  • seek job
  • seek jobs

How the Brand Demand Index is measured

Other head-to-heads among job boards

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