Meadowlark vs Thomas Sabo:Which is more popular?
In September 2026, Meadowlark had more branded searches than Thomas Sabo among jewellery charm brands in New Zealand. Meadowlark had about 1,000 branded searches, while Thomas Sabo had 280. Meadowlark made up 3% of all jewellery charm brand searches we track, and Thomas Sabo accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Thomas Sabo appeared in one of the five answers and Meadowlark in none.
Who do people search for more?
Meadowlark, about 4 searches for every 1 for Thomas Sabo
Who does AI mention more?
Thomas Sabo, mentioned in 1 of 5 answers, Meadowlark in 0
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Top jewellery charm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thomas Sabo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Meadowlark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery charm brands
5 answers
Asked ChatGPT
“Which jewellery charm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jewellery charm brands in New Zealand?”
Asked ChatGPT
“What's the best jewellery charm brand in New Zealand for a charm bracelet?”
Searched Google, AI Overview
“bracelet charms nz”
Searched Google, AI Overview
“jewellery charms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Meadowlark or Thomas Sabo more popular in search?
This chart shows how often people search Google for Meadowlark and Thomas Sabo by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.
Share of searches by month for Meadowlark, Thomas Sabo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pandora | Swarovski | Tiffany & Co. | Meadowlark | Evolve Inspired Jewellery | Mejuri | Thomas Sabo | Lullaboo | Frenelle Jewellery |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 30.8% | 25.8% | 1.4% | 2.9% | 2% | 0.88% | 0.31% | 0.11% |
| Nov 2025 | 35.4% | 36.6% | 20.8% | 1.3% | 2.9% | 2% | 0.73% | 0.26% | 0.09% |
| Dec 2025 | 40.4% | 34.1% | 19.4% | 1.3% | 2.7% | 1.2% | 0.63% | 0.37% | 0.07% |
| Jan 2026 | 30.8% | 33.4% | 28.2% | 1.8% | 3% | 1.7% | 0.76% | 0.23% | 0.1% |
| Feb 2026 | 32.8% | 31.9% | 26.9% | 2.1% | 3.3% | 1.7% | 0.88% | 0.27% | 0.15% |
| Mar 2026 | 26.4% | 39% | 26.4% | 2.5% | 2.9% | 1.6% | 0.66% | 0.26% | 0.14% |
| Apr 2026 | 31% | 33% | 27.4% | 2.2% | 3.1% | 2% | 0.81% | 0.33% | 0.15% |
| May 2026 | 33.1% | 34.9% | 23.9% | 2.3% | 2.7% | 1.9% | 0.73% | 0.29% | 0.13% |
| Jun 2026 | 32.8% | 32% | 27% | 2.6% | 2.5% | 1.9% | 0.82% | 0.26% | 0.15% |
| Jul 2026 | 32.6% | 32.3% | 26.5% | 2.6% | 2.4% | 2.1% | 0.9% | 0.49% | 0.15% |
| Aug 2026 | 33.5% | 29% | 29.2% | 2.6% | 2.2% | 1.9% | 1% | 0.45% | 0.08% |
| Sep 2026 | 33.3% | 32.1% | 26.7% | 3% | 2% | 1.6% | 0.83% | 0.33% | 0.15% |
How has the Meadowlark and Thomas Sabo comparison changed over the last 12 months?
3 findings
- Meadowlark was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meadowlark’s share of searches among jewellery charm brands in New Zealand moved from 1.4% to 3%, and its estimated monthly branded searches moved from 480 to 1K.
- Across the 12 months ending September 2026, Thomas Sabo’s share of searches among jewellery charm brands in New Zealand moved from 0.88% to 0.83%, and its estimated monthly branded searches moved from 310 to 280.
How did search popularity change for New Zealand jewellery charm brands in September 2026?
1 change
Estimated monthly branded searches for Meadowlark in New Zealand rose 108.3% over 12 measured months, from 480 to 1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Meadowlark’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meadowlark
1 branded search term
- meadowlark jewellery
Thomas Sabo
3 branded search terms
- thomas sabo
- thomas sabo jewellery
- thomassabo
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