Brandwave

Invercargill real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among invercargill real estate agencies in New Zealand, with an estimated 63.6K branded searches and 61.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White61.6%
  2. Harcourts33.3%
  3. Raine & Horne2.4%
  4. Professionals Real Estate1.8%
  5. One Agency0.84%
  6. Todd & Co Realty0.09%
  7. Nicol Realty0.04%

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Share of SearchLeaderboard

Compare Invercargill real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invercargill real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Raine & Horne. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsRaine & HorneProfessionals Real EstateOne AgencyTodd & Co RealtyNicol Realty
Oct 202558.7%35.6%2.6%1.8%1.2%0.11%<0.01%
Nov 202561.5%32.7%2.6%1.9%1.1%0.08%0.05%
Dec 202562%32.1%2.4%2.3%1%0.1%0.02%
Jan 202662%32.2%2.6%1.9%1.2%0.08%0.07%
Feb 202661.6%32.2%3%2%0.97%0.08%0.04%
Mar 202661.5%33.2%2.2%2.1%0.93%0.09%0.07%
Apr 202663.7%31.1%2.3%1.9%0.83%0.08%0.06%
May 202661.5%32.7%2.8%2%0.86%0.12%0.05%
Jun 202662.4%32.2%2.5%2%0.74%0.09%0.04%
Jul 202664.1%30.6%2.5%1.8%0.79%0.12%0.05%
Aug 202661.6%33.3%2.4%1.8%0.84%0.09%0.04%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ray White

    61.6%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2.6 points

  2. 2.Harcourts

    33.3%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +2.8 points

  3. 3.Raine & Horne

    2.4%

    held 3rd · 2.4K estimated branded searches · -3.6% vs prior month · -0.2 points

  4. 4.Professionals Real Estate

    1.8%

    held 4th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  5. 5.One Agency

    0.84%

    held 5th · 870 estimated branded searches · +10.1% vs prior month · +0.1 points

  6. 6.Todd & Co Realty

    0.09%

    held 6th · 90 estimated branded searches · -25% vs prior month · 0 points

  7. 7.Nicol Realty

    0.04%

    held 7th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among invercargill real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among invercargill real estate agencies in New Zealand, with an estimated 63.6K branded searches and 61.6% estimated Share of Search within this set. Harcourts is in 2nd place, 28.2 percentage points behind at 33.3% Share of Search.

New Zealand invercargill real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White58.7% → 61.6%64.1%Jul 202658.7%Oct 20251st
Harcourts35.6% → 33.3%35.6%Oct 202530.6%Jul 20262nd
Raine & Horne2.6% → 2.4%3%Feb 20262.2%Mar 20263rd
Professionals Real Estate1.8%2.3%Dec 20251.8%Aug 20264th
One Agency1.2% → 0.84%1.2%Jan 20260.74%Jun 20265th
Todd & Co Realty0.11% → 0.09%0.12%May 20260.08%Nov 20256th
Nicol Realty<0.01% → 0.04%0.07%Mar 2026<0.01%Oct 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand increased from 58.7% to 61.6%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among invercargill real estate agencies in New Zealand decreased from 35.6% to 33.3%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 64.1% in July 2026 and was lowest at 58.7% in October 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 35.6% in October 2025 and was lowest at 30.6% in July 2026.
  • Across the 11 months ending August 2026, Raine & Horne, Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty held steady: their estimated Share of Search among invercargill real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 30.6% to 33.3%.

  2. In August 2026, Ray White lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 64.1% to 61.6%.

  3. Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  4. Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.

  5. Estimated monthly branded searches for Todd & Co Realty in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.

  6. Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.

  7. Estimated monthly branded searches for Professionals Real Estate in New Zealand fell 18.5% over 11 measured months, from 2.2K to 1.8K in August 2026.

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