Brandwave

FireHydrant vs PagerDuty:Which is more popular in New Zealand?

In October 2026, FireHydrant had more branded searches than PagerDuty among incident management platforms in New Zealand. FireHydrant had about 880 branded searches, while PagerDuty had 320. FireHydrant made up 28.4% of all incident management platform searches we track, and PagerDuty accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about incident management platforms, PagerDuty appeared in all five answers and FireHydrant in none.

Among incident management platforms in New Zealand in October 2026

Who do people search for more?

FireHydrant, about 3 searches for every 1 for PagerDuty

FireHydrant 880 searchesPagerDuty 320 searches

Who does AI mention more?

PagerDuty, mentioned in every answer we collected

PagerDuty in 5 of 5FireHydrant in 0 of 5

Who does AI recommend more?

PagerDuty, the only one of the two named

PagerDuty first in 5FireHydrant never named

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. FireHydrant did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. ecoPortal2nd
  3. SiteApp Pro3rd
  4. Rootly4th
  5. Jira Service Management5th
  6. incident.io6th
  7. FireHydrant–
  8. Squadcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about incident management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FireHydrant or PagerDuty more popular in search?

This chart shows how often people search Google for FireHydrant and PagerDuty by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from searches in New Zealand.

FireHydrant and PagerDuty among incident management platforms in New Zealand, by month

Share of searches by month for FireHydrant, PagerDuty. The figures are in the table below the chart.

View monthly share of searches table
MonthFireHydrantSiteApp ProecoPortalPagerDutyJira Service ManagementRootlyincident.ioSquadcast
Nov 202525.4%25.4%28.8%11.2%4.9%2%0.86%1.4%
Dec 202532.4%21.7%26.5%11.8%4%1.8%0.74%1.1%
Jan 202630.2%24.7%24.7%11%4.8%3.1%0.34%1%
Feb 202626.8%26.8%26.8%11.9%5.2%0.91%0.3%1.2%
Mar 202624%27.3%27.3%13.1%4.6%1.9%0.82%0.82%
Apr 202628.4%28.4%23.2%12.6%4.5%1.3%0.65%0.97%
May 202624.6%30%24.6%13.3%4.8%1.4%0.68%0.68%
Jun 202625.6%29.1%25.6%11.3%6.1%1.2%0.58%0.58%
Jul 202626.8%30.5%26.8%9.8%4.3%1.2%0.3%0.3%
Aug 202627.4%31.2%22.4%10%6.5%1.2%0.62%0.62%
Sep 202625.9%29.4%25.9%11.5%5%0.88%0.59%0.88%
Oct 202628.4%28.4%23.2%10.3%6.8%1.3%0.97%0.65%

How has branded search for FireHydrant and PagerDuty changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand incident management platforms in October 2026?

2 changes
  1. In October 2026, FireHydrant overtook SiteApp Pro and ecoPortal to become the leader among incident management platforms in New Zealand, with 28.4% of the searches.

  2. In October 2026, PagerDuty lost share of searches among incident management platforms in New Zealand, from 11.5% to 10.3%.

How are FireHydrant’s and PagerDuty’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FireHydrant’s and PagerDuty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FireHydrant

1 branded search term

  • firehydrant

PagerDuty

1 branded search term

  • pagerduty

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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