Brandwave

Festool vs Stanley:Which is more popular?

In September 2026, Festool had more branded searches than Stanley among hand planer brands in New Zealand. Festool had about 3,000 branded searches, while Stanley had 110. Festool made up 14.7% of all hand planer brand searches we track, and Stanley accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about hand planer brands, Stanley appeared in all five answers and Festool in one. Stanley was mentioned before Festool in every answer.

Among hand planer brands in New Zealand in September 2026

Who do people search for more?

Festool, about 27 searches for every 1 for Stanley

Festool 3K searchesStanley 110 searches

Who does AI mention more?

Stanley, mentioned in every answer we collected

Stanley in 5 of 5Festool in 1 of 5

Who does AI recommend more?

Stanley, named ahead of Festool in every answer

Stanley first in 5Festool never first

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Festool was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stanley was listed before Festool in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Veritas2nd
  3. Lie-Nielsen3rd
  4. Makita4th
  5. Festool5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hand planer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Festool or Stanley more popular in search?

This chart shows how often people search Google for Festool and Stanley by name. Each line represents a brand's share of searches for all six hand planer brands we track, month by month, from searches in New Zealand.

Festool and Stanley among hand planer brands in New Zealand, by month

Share of searches by month for Festool, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFestoolStanleyLie-NielsenVeritas
Oct 202544.2%41.2%13.3%0.68%0.43%0.18%
Nov 202536.1%53.1%9.9%0.46%0.36%0.1%
Dec 202536.7%54%8.3%0.57%0.36%0.1%
Jan 202641.7%47.3%9.6%0.71%0.53%0.12%
Feb 202645.1%41.3%12.4%0.56%0.44%0.19%
Mar 202640.9%45%13%0.51%0.28%0.23%
Apr 202644.8%42.5%11.3%0.76%0.44%0.19%
May 202647.1%37.4%14.3%0.79%0.33%0.2%
Jun 202646.1%36.9%15.4%0.88%0.57%0.19%
Jul 202646.7%35.5%15.9%1.1%0.58%0.19%
Aug 202643.9%41.2%13.4%0.84%0.42%0.18%
Sep 202644.1%40.3%14.7%0.54%0.25%0.15%

How has the Festool and Stanley comparison changed over the last 12 months?

3 findings
  • Festool was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands in New Zealand moved from 13.3% to 14.7%, and its estimated monthly branded searches moved from 2.2K to 3K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among hand planer brands in New Zealand moved from 0.68% to 0.54%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand hand planer brands in September 2026?

1 change

  1. In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Festool’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

12 branded search terms

  • festool
  • festool chop saw
  • festool domino
  • festool orbital sander
  • festool planer
  • festool plunge saw
  • festool router
  • festool sander
  • festool track
  • festool track saw
  • festool vacuum
  • festool wall sander

Stanley

2 branded search terms

  • stanley hand plane
  • stanley plane

How the Brand Demand Index is measured

Other head-to-heads among hand planer brands

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