Brandwave

Hamilton optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Rose Optometry was the most searched among hamilton optometrists in New Zealand, with an estimated 3.2K branded searches and 60.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rose Optometry60.6%
  2. Paterson Burn36.7%
  3. Gates Optometrists2.7%

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Share of SearchLeaderboard

Compare Hamilton optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton optometrists in New Zealand, by month

Share of Search by month for Rose Optometry, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthRose OptometryPaterson BurnGates Optometrists
Oct 202557.5%38.3%4.2%
Nov 202557.6%38.6%3.8%
Dec 202555.4%41.3%3.3%
Jan 202658.2%39.1%2.7%
Feb 202657.6%39.7%2.7%
Mar 202658.2%39.5%2.4%
Apr 202659.8%37.7%2.5%
May 202654.5%42.6%2.9%
Jun 202652.1%45.3%2.6%
Jul 202658.3%39.3%2.4%
Aug 202660.6%36.7%2.7%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 3.2K estimated branded searches · 0% vs prior month · +2.3 points

  2. held 2nd · 1.9K estimated branded searches · -10.2% vs prior month · -2.6 points

  3. held 3rd · 140 estimated branded searches · +7.7% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton optometrists in New Zealand?

In August 2026, Rose Optometry was the most searched among hamilton optometrists in New Zealand, with an estimated 3.2K branded searches and 60.6% estimated Share of Search within this set. Paterson Burn is in 2nd place, 23.9 percentage points behind at 36.7% Share of Search.

New Zealand hamilton optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rose Optometry57.5% → 60.6%60.6%Aug 202652.1%Jun 20261st
Paterson Burn38.3% → 36.7%45.3%Jun 202636.7%Aug 20262nd
Gates Optometrists4.2% → 2.7%4.2%Oct 20252.4%Mar 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand increased from 57.5% to 60.6%.
  • Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand decreased from 38.3% to 36.7%.
  • Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand decreased from 4.2% to 2.7%.
  • Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 60.6% in August 2026 and was lowest at 52.1% in June 2026.
  • Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand peaked at 45.3% in June 2026 and was lowest at 36.7% in August 2026.
  • Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand peaked at 4.2% in October 2025 and was lowest at 2.4% in March 2026.

How did search popularity change for New Zealand hamilton optometrists in August 2026?

  1. In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 58.3% to 60.6%.

  2. In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%.

  3. Estimated monthly branded searches for Gates Optometrists in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.

How the Brand Demand Index is measured

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