Hamilton funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Seddon Park Funeral Home was the most searched among hamilton funeral directors in New Zealand, with an estimated 1.9K branded searches and 65.4% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare funeral directors serving Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seddon Park Funeral Home, Simply Cremations, Pellow & Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Seddon Park Funeral Home | Simply Cremations | Pellow & Hill |
|---|---|---|---|
| Oct 2025 | 75.3% | 17.8% | 6.9% |
| Nov 2025 | 62.9% | 28.3% | 8.8% |
| Dec 2025 | 61% | 25.4% | 13.6% |
| Jan 2026 | 66.2% | 20.2% | 13.6% |
| Feb 2026 | 70.4% | 18.8% | 10.8% |
| Mar 2026 | 58.1% | 21.5% | 20.3% |
| Apr 2026 | 67.6% | 16% | 16.4% |
| May 2026 | 59.5% | 26.8% | 13.6% |
| Jun 2026 | 66.5% | 21.1% | 12.4% |
| Jul 2026 | 66.9% | 19.7% | 13.4% |
| Aug 2026 | 65.4% | 24% | 10.6% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 1.9K | +19.4% | -1.5 points | |
| 2, held 2nd | 24% | 700 | +48.9% | +4.3 points | |
| 3, held 3rd | 10.6% | 310 | -3.1% | -2.8 points |
65.4%
held 1st · 1.9K estimated branded searches · +19.4% vs prior month · -1.5 points
24%
held 2nd · 700 estimated branded searches · +48.9% vs prior month · +4.3 points
10.6%
held 3rd · 310 estimated branded searches · -3.1% vs prior month · -2.8 points
Compare search popularity between leading brands
Which brand is most popular in search among hamilton funeral directors in New Zealand?
3 brands
In August 2026, Seddon Park Funeral Home was the most searched among hamilton funeral directors in New Zealand, with an estimated 1.9K branded searches and 65.4% estimated Share of Search within this set. Simply Cremations is in 2nd place, 41.4 percentage points behind at 24% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Seddon Park Funeral Home | 75.3% → 65.4% | 75.3%Oct 2025 | 58.1%Mar 2026 | 1st |
 Simply Cremations | 17.8% → 24% | 28.3%Nov 2025 | 16%Apr 2026 | 2nd |
 Pellow & Hill | 6.9% → 10.6% | 20.3%Mar 2026 | 6.9%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Seddon Park Funeral Home’s estimated Share of Search among hamilton funeral directors in New Zealand decreased from 75.3% to 65.4%.
- Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand increased from 17.8% to 24%.
- Across the 11 months ending August 2026, Pellow & Hill’s estimated Share of Search among hamilton funeral directors in New Zealand increased from 6.9% to 10.6%.
- Across the 11 months ending August 2026, Seddon Park Funeral Home’s estimated Share of Search among hamilton funeral directors in New Zealand peaked at 75.3% in October 2025 and was lowest at 58.1% in March 2026.
- Across the 11 months ending August 2026, Simply Cremations’ estimated Share of Search among hamilton funeral directors in New Zealand peaked at 28.3% in November 2025 and was lowest at 16% in April 2026.
- Across the 11 months ending August 2026, Pellow & Hill’s estimated Share of Search among hamilton funeral directors in New Zealand peaked at 20.3% in March 2026 and was lowest at 6.9% in October 2025.
How did search popularity change for New Zealand hamilton funeral directors in August 2026?
3 changes
In August 2026, Simply Cremations gained estimated Share of Search among hamilton funeral directors in New Zealand, from 19.7% to 24%.
In August 2026, Pellow & Hill lost estimated Share of Search among hamilton funeral directors in New Zealand, from 13.4% to 10.6%.
In August 2026, Seddon Park Funeral Home lost estimated Share of Search among hamilton funeral directors in New Zealand, from 66.9% to 65.4%.
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