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Hair colour brands in New Zealand:Which brands are most popular in search?

In August 2026, L'Oréal Paris was the most searched among hair colour brands in New Zealand, with an estimated 4.6K branded searches and 39.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. L'Oréal Paris39.5%
  2. Manic Panic20.5%
  3. Schwarzkopf17.5%
  4. Garnier Nutrisse13.6%
  5. Clairol9%

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Share of SearchLeaderboard

Compare the at-home hair dye and colour brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair colour brands in New Zealand, by month

Share of Search by month for L'Oréal Paris, Manic Panic, Schwarzkopf, Garnier Nutrisse, Clairol. The figures are in the table below the chart.

View monthly share of search table
MonthL'Oréal ParisManic PanicSchwarzkopfGarnier NutrisseClairol
Oct 202539.8%25%18.5%11.4%5.4%
Nov 202538.9%28.9%18%9.1%5.2%
Dec 202533.9%28.4%20.8%9.8%7%
Jan 202636.5%24%19.8%11.5%8.2%
Feb 202637.3%25.7%15.7%12.6%8.7%
Mar 202635%26.6%16%13.5%8.9%
Apr 202637%27%15.8%12.8%7.3%
May 202636.8%18.9%17%18.3%9%
Jun 202636.5%22.8%17.3%14.2%9.2%
Jul 202639.1%23.1%17.3%12.7%7.8%
Aug 202639.5%20.5%17.5%13.6%9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.L'Oréal Paris

    39.5%

    held 1st · 4.6K estimated branded searches · -8.6% vs prior month · +0.4 points

  2. 2.Manic Panic

    20.5%

    held 2nd · 2.4K estimated branded searches · -19.9% vs prior month · -2.6 points

  3. 3.Schwarzkopf

    17.5%

    held 3rd · 2K estimated branded searches · -8.6% vs prior month · +0.2 points

  4. 4.Garnier Nutrisse

    13.6%

    held 4th · 1.6K estimated branded searches · -3.1% vs prior month · +0.9 points

  5. 5.Clairol

    9%

    held 5th · 1K estimated branded searches · +4% vs prior month · +1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among hair colour brands in New Zealand?

In August 2026, L'Oréal Paris was the most searched among hair colour brands in New Zealand, with an estimated 4.6K branded searches and 39.5% estimated Share of Search within this set. Manic Panic is in 2nd place, 19 percentage points behind at 20.5% Share of Search.

New Zealand hair colour brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
L'Oréal Paris39.8% → 39.5%39.8%Oct 202533.9%Dec 20251st
Manic Panic25% → 20.5%28.9%Nov 202518.9%May 20262nd
Schwarzkopf18.5% → 17.5%20.8%Dec 202515.7%Feb 20263rd
Garnier Nutrisse11.4% → 13.6%18.3%May 20269.1%Nov 20254th
Clairol5.4% → 9%9.2%Jun 20265.2%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Manic Panic’s estimated Share of Search among hair colour brands in New Zealand decreased from 25% to 20.5%.
  • Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand decreased from 18.5% to 17.5%.
  • Across the 11 months ending August 2026, Garnier Nutrisse’s estimated Share of Search among hair colour brands in New Zealand increased from 11.4% to 13.6%.
  • Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand increased from 5.4% to 9%.
  • Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands in New Zealand peaked at 39.8% in October 2025 and was lowest at 33.9% in December 2025.
  • Across the 11 months ending August 2026, Manic Panic’s estimated Share of Search among hair colour brands in New Zealand peaked at 28.9% in November 2025 and was lowest at 18.9% in May 2026.
  • Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand peaked at 20.8% in December 2025 and was lowest at 15.7% in February 2026.
  • Across the 11 months ending August 2026, Garnier Nutrisse’s estimated Share of Search among hair colour brands in New Zealand peaked at 18.3% in May 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 5.2% in November 2025.
  • Across the 11 months ending August 2026, L'Oréal Paris held steady: its estimated Share of Search among hair colour brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hair colour brands in August 2026?

  1. In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%.

  2. In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%.

  3. In August 2026, Manic Panic lost estimated Share of Search among hair colour brands in New Zealand, from 23.1% to 20.5%.

  4. Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026.

  5. Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.

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