Brandwave

Ninja vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than Ninja among griddle pan brands in New Zealand. Tefal had about 1,410 branded searches, while Ninja had 1,270. Tefal made up 9.2% of all griddle pan brand searches we track, and Ninja accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Tefal appeared in one of the four answers and Ninja in none.

Among griddle pan brands in New Zealand in September 2026

Who do people search for more?

Tefal, about 11% more searches than Ninja

Tefal 1.4K searchesNinja 1.3K searches

Who does AI mention more?

Tefal, mentioned in 1 of 4 answers, Ninja in 0

Tefal in 1 of 4Ninja in 0 of 4

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ninja did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Staub4th
  5. Tefal5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about griddle pan brands

4 answers
  • Asked ChatGPT

    “Which griddle pan brand should I buy in New Zealand?”

    1. 1Lodge
    2. 2Le Creuset
  • Asked ChatGPT

    “What are the best griddle pan brands in New Zealand?”

    1. 1Le Creuset
    2. 2Lodge
    3. 3Scanpan
    4. 4Staub
    5. 5Tefal
  • Asked ChatGPT

    “What's the best griddle pan brand in New Zealand for everyday cooking?”

    1. 1Lodge
    2. 2Scanpan
    3. 3Le Creuset
  • Searched Google, AI Overview

    “best griddle pan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “non stick griddle pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ninja or Tefal more popular in search?

This chart shows how often people search Google for Ninja and Tefal by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.

Ninja and Tefal among griddle pan brands in New Zealand, by month

Share of searches by month for Tefal, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalNinjaStaubCirculonLodge
Oct 202552.6%18.7%10.4%7.4%3.3%4.5%3.1%
Nov 202556.4%15.8%8.9%8.4%4.3%3.5%2.7%
Dec 202561.9%14.9%6.9%7.5%3.2%3.2%2.5%
Jan 202653.7%18.8%7.8%8.5%3.3%4.7%3.2%
Feb 202657.2%16%8.2%8.1%3.7%4%2.8%
Mar 202659.6%13.3%9.7%6%4.6%3.8%2.9%
Apr 202650.3%19.7%9.4%8.4%3.8%4.1%4.3%
May 202654.2%17.8%9.6%7.7%3.4%4.1%3.2%
Jun 202653.2%17.6%9.9%7.5%3.3%3.9%4.7%
Jul 202652.1%19.1%9.7%7.8%3.2%3.5%4.5%
Aug 202651.5%19.9%11%7.1%4%3.5%3%
Sep 202652.7%19.4%9.2%8.3%4.1%3.3%3.1%

How has the Ninja and Tefal comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ninja took it in December 2025, Tefal took it in February 2026.
  • Across the 12 months ending September 2026, Ninja’s share of searches among griddle pan brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches moved from 930 to 1.3K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand griddle pan brands in September 2026?

2 changes
  1. In September 2026, Ninja gained share of searches among griddle pan brands in New Zealand, from 7.1% to 8.3%.

  2. In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Ninja’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ninja

2 branded search terms

  • ninja blast
  • ninja foodi

Tefal

13 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal cook set
  • tefal cookware
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among griddle pan brands

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