Brandwave

Bosch vs Samsung:Which is more popular?

In September 2026, Bosch had more branded searches than Samsung among gas cooktop brands in New Zealand. Bosch had about 460 branded searches, while Samsung had 390. Bosch made up 1.4% of all gas cooktop brand searches we track, and Samsung accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Bosch appeared in all five answers and Samsung in none.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 18% more searches than Samsung

Bosch 460 searchesSamsung 390 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5Samsung in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 4Samsung never named

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Samsung more popular in search?

This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Bosch and Samsung among gas cooktop brands in New Zealand, by month

Share of searches by month for Bosch, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%

How has the Bosch and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Samsung took it in December 2025, Bosch took it in January 2026, Samsung took it in August 2026, Bosch took it in September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among gas cooktop brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 440 to 460.
  • Across the 12 months ending September 2026, Samsung’s share of searches among gas cooktop brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

2 changes

  1. In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

  2. In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch 10kg washing machine
  • bosch cooktop

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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