Bosch vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Bosch among gas cooktop brands in New Zealand. Miele had about 2,900 branded searches, while Bosch had 460. Miele made up 8.6% of all gas cooktop brand searches we track, and Bosch accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Bosch appeared in all five answers and Miele in one. Bosch was mentioned before Miele in every answer.
Who do people search for more?
Miele, about 6 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Miele in every answer
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Top gas cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Miele in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Fisher & Paykel2nd
Smeg3rd
Westinghouse4th
Electrolux5th- Miele6th
KitchenAid–
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas cooktop brands
5 answers
Asked ChatGPT
“Which gas cooktop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas cooktop brands in New Zealand?”
Asked ChatGPT
“What's the best gas cooktop brand in New Zealand for a kitchen upgrade?”
Searched Google, AI Overview
“gas hob nz”
Searched Google, AI Overview
“gas cooktop nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Miele more popular in search?
This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Miele | Electrolux | Bosch | Samsung | LG | Smeg | Westinghouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 19.2% | 8.6% | 7.6% | 1.3% | 1.1% | 0.81% | 0.81% | 0.49% |
| Nov 2025 | 54.8% | 25.3% | 9.5% | 6.5% | 1.1% | 1.1% | 0.8% | 0.55% | 0.38% |
| Dec 2025 | 51.3% | 29.8% | 7.1% | 7.8% | 0.94% | 1.2% | 0.74% | 0.64% | 0.43% |
| Jan 2026 | 56.5% | 22.1% | 8.1% | 9% | 1.2% | 1.1% | 0.79% | 0.73% | 0.48% |
| Feb 2026 | 60.2% | 18.8% | 8.9% | 7.9% | 1.3% | 0.96% | 0.72% | 0.75% | 0.51% |
| Mar 2026 | 64.2% | 16.5% | 8.9% | 6.5% | 1% | 1% | 0.75% | 0.65% | 0.44% |
| Apr 2026 | 59.9% | 18.4% | 8.7% | 8.1% | 1.3% | 1.1% | 1.1% | 0.81% | 0.61% |
| May 2026 | 62.8% | 16.7% | 9.6% | 6.9% | 1.2% | 0.83% | 0.77% | 0.64% | 0.54% |
| Jun 2026 | 62.9% | 16.1% | 9% | 7.9% | 1.2% | 0.82% | 0.95% | 0.72% | 0.44% |
| Jul 2026 | 66.7% | 15.4% | 7% | 7% | 1.1% | 0.94% | 0.79% | 0.67% | 0.41% |
| Aug 2026 | 64.3% | 16.6% | 7.5% | 6.8% | 1.1% | 1.2% | 0.86% | 0.83% | 0.67% |
| Sep 2026 | 59.5% | 19.3% | 8.6% | 7.9% | 1.4% | 1.2% | 0.83% | 0.77% | 0.62% |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among gas cooktop brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 440 to 460.
- Across the 12 months ending September 2026, Miele’s share of searches among gas cooktop brands in New Zealand held steady at 8.6%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand gas cooktop brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.
In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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