Brandwave

LG vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than LG among front load washer brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 1.4% of all front load washer brand searches we track, and LG accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about front load washer brands, LG appeared in four of the five answers and Samsung in two. LG was mentioned before Samsung in every answer that named either.

Among front load washer brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 39% more searches than LG

Samsung 390 searchesLG 280 searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Samsung in 2

LG in 4 of 5Samsung in 2 of 5

Who does AI recommend more?

LG, named ahead of Samsung in 4 of 4 answers

LG first in 4Samsung never first

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Top front load washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Samsung in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Miele3rd
  4. Fisher & Paykel4th
  5. Samsung5th
  6. Electrolux6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about front load washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Samsung more popular in search?

This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all six front load washer brands we track, month by month, from searches in New Zealand.

LG and Samsung among front load washer brands in New Zealand, by month

Share of searches by month for Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxBoschSamsungLG
Oct 202571.5%10.2%9%6.9%1.3%0.97%
Nov 202571.1%12.3%8.4%5.8%1.4%1%
Dec 202570.7%9.8%10.8%6%1.7%1%
Jan 202669.7%10%11%7%1.3%0.97%
Feb 202672%10.7%9.4%6%1.1%0.86%
Mar 202674.2%10.3%7.6%5.9%1.2%0.87%
Apr 202670.7%10.2%9.5%6.9%1.3%1.3%
May 202671.8%11%7.8%7.5%0.94%0.88%
Jun 202672.5%10.4%9.1%6.1%0.95%1.1%
Jul 202675.4%7.9%7.9%6.9%1.1%0.89%
Aug 202674.7%8.7%8%6.1%1.4%0.99%
Sep 202670.7%10.2%9.4%7.3%1.4%0.98%

How has the LG and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in June 2026, Samsung took it in July 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among front load washer brands in New Zealand moved from 0.97% to 0.98%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Samsung’s share of searches among front load washer brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand front load washer brands in September 2026?

0 changes

Neither LG nor Samsung moved beyond provider rounding among front load washer brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among front load washer brands

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