Brandwave

Mizuno vs New Balance:Which is more popular?

In September 2026, New Balance had more branded searches than Mizuno among football boot brands in New Zealand. New Balance had about 65,700 branded searches, while Mizuno had 3,890. New Balance made up 26.7% of all football boot brand searches we track, and Mizuno accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about football boot brands, Mizuno appeared in three of the four answers and New Balance in one. Mizuno was mentioned before New Balance in every answer that named either.

Among football boot brands in New Zealand in September 2026

Who do people search for more?

New Balance, about 17 searches for every 1 for Mizuno

New Balance 65.7K searchesMizuno 3.9K searches

Who does AI mention more?

Mizuno, mentioned in 3 of 4 answers, New Balance in 1

Mizuno in 3 of 4New Balance in 1 of 4

Who does AI recommend more?

Mizuno, named ahead of New Balance in 3 of 3 answers

Mizuno first in 3New Balance never first

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Top football boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mizuno was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. New Balance was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mizuno was listed before New Balance in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Mizuno3rd
  4. Puma4th
  5. New Balance5th
  6. Under Armour–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Balance1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Under Armour0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about football boot brands

4 answers

  • Asked ChatGPT

    “Which football boot brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best football boot brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike
    5. 5New Balance

  • Asked ChatGPT

    “What's the best football boot brand in New Zealand for match play?”

    1. 1Adidas
    2. 2Nike
    3. 3Puma

  • Searched Google, AI Overview

    “best football boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno
    4. 4Puma

  • Searched Google, AI Overview

    “kids football boots”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mizuno or New Balance more popular in search?

This chart shows how often people search Google for Mizuno and New Balance by name. Each line represents a brand's share of searches for all six football boot brands we track, month by month, from searches in New Zealand.

Mizuno and New Balance among football boot brands in New Zealand, by month

Share of searches by month for New Balance, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaUnder ArmourMizuno
Oct 202533.1%27%24.4%10.1%3.9%1.4%
Nov 202534.9%28%23.2%9.1%3.8%1.1%
Dec 202536.6%24.7%22.5%11.2%3.8%1.1%
Jan 202636.2%23.9%24.4%9.8%3.9%1.8%
Feb 202634.1%26.3%24.5%9.4%3.6%2%
Mar 202633.1%28.2%23.6%10.2%3%1.9%
Apr 202631.5%27.2%25.5%10.2%3.6%2%
May 202629.7%28%28.1%9.2%3.3%1.8%
Jun 202628.4%25.8%27.8%13.5%3.1%1.4%
Jul 202629.7%27.5%24.6%12.8%3.8%1.6%
Aug 202631.2%26.7%25.6%11.3%3.6%1.5%
Sep 202629.5%27.2%26.7%11.6%3.4%1.6%

How has the Mizuno and New Balance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand football boot brands in September 2026?

2 changes

  1. In September 2026, New Balance gained share of searches among football boot brands in New Zealand, from 25.6% to 26.7%.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Mizuno’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

11 branded search terms

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno putter
  • mizuno waves
  • mizuno wedges

New Balance

11 branded search terms

  • new balance
  • new balance 1080
  • new balance 2002r
  • new balance 530
  • new balance 550
  • new balance 574
  • new balance 740
  • new balance 9060
  • new balance outlets
  • newbalance
  • newbalance 327

How the Brand Demand Index is measured

Other head-to-heads among football boot brands

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